Performance Creative Strategist (Paid Social)

Beam Organics•New York, NY

11d

About The Position

We are looking for a Performance Creative Strategist who combines the analytical thinking of a media buyer with the storytelling instincts of a copywriter. Reporting directly to the Senior Director of New Customer Growth, this role leads the creative testing roadmap for paid social. The strategist analyzes why ads succeed or fail, develops new creative angles, and writes detailed briefs that help design teams produce effective assets for Meta (Facebook and Instagram) and TikTok. The role translates performance data and marketing goals into creative briefs, supports the development of scripts, hooks, and headlines, and partners with the Paid Social Lead to plan weekly creative tests. It also leads weekly creative reviews, identifies creative fatigue, tracks competitor ads and emerging platform formats, and turns performance insights into actionable creative iterations.

Requirements

2–4 years of experience in creative strategy, copywriting, or performance marketing within DTC e-commerce or an agency.
Comfortable analyzing spreadsheets in Excel and writing storyboards for video editors.
Understanding of sales psychology and frameworks such as AIDA and PAS.
Understanding of the differences between Reels, Stories, and Feed posts, including safe zones and native platform aesthetics.
Ability to manage high volumes of creative requests and keep feedback moving quickly between media buyers and designers.

Nice To Haves

Basic video editing skills using CapCut, Canva, or Premiere to create mockups or rough edits for the design team.
Experience using AI tools such as ChatGPT or Gemini to accelerate ideation and storyboarding.

Responsibilities

Translate raw data and marketing goals into clear, actionable creative briefs for video editors and graphic designers.
Support the creation of high-performing scripts, hooks, and headlines for direct-response advertising.
Partner with the Paid Social Lead to define the weekly creative testing agenda.
Design tests for specific creative variables, including visual hooks, value propositions, text overlays, and calls to action.
Identify creative fatigue and prepare the next round of creative iterations.
Lead weekly creative review meetings and present creative performance metrics, including Thumb-Stop Ratio, Hold Rate, Click-Through Rate, and Conversion Rate.
Turn performance insights into briefs and concrete creative improvements.
Build and maintain a swipe file of competitor ads and trending formats on TikTok and Meta.