Paid Media Senior Strategist

Tinuiti•New York City, NY

6d•Hybrid

About The Position

As a Paid Search & Social Senior Strategist, you will lead portfolio-level Paid Search/Shopping and full-funnel Paid Social strategy and client management to deliver efficient, profitable growth. You will translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and use automation and Bliss Point to reduce waste and identify growth opportunities. You will own client narratives, including QBRs and steering committee updates, mentor less senior talent, and develop scalable playbooks. This is an individual-contributor Senior Strategist role with no direct reports. The role solves complex problems, leads major cross-functional initiatives, and owns a complex client or multi-brand portfolio. It sets and delivers annual Rocks with KPIs, shapes strategy, measurement, and client communications, and partners with client leadership and internal teams across disciplines. The position is hybrid, requiring three days in New York City. The hiring salary range is $120,000–$140,000. The role also offers an incentive pay program comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Requirements

7–10 years managing Paid Search/Shopping and Paid Social at scale, with autonomous client ownership and executive communications.
Experience managing large-scale Search/Shopping budgets.
Fluency with Google Ads, Microsoft Ads, Merchant Center, SA360 or Skai, and Meta and TikTok platforms.
Experience with competitive Search tooling such as Auction Insights and Adalysis, Adthena, or SpyFu.
Hands-on experience with value-based bidding, Performance Max, audiences/signals, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, and Pinterest Performance+.
Comfort with scripts, workflow automation, and creative testing frameworks.
Advanced Excel/Sheets and PowerPoint/Google Slides skills; familiarity with GA4 and platform analytics.
Experience with experiment design, including sample size and power, forecasting, and financial modeling.
Ability to connect media activity to revenue, CAC, LTV, and business outcomes.
Executive-ready storytelling, expectation setting, and conflict-resolution skills.
Demonstrated mentorship of P2–P3 talent.

Nice To Haves

Experience across Display, Video, App, Demand Gen, Commerce/Retail Media, and Lifecycle/CRM.
MMM/MTA literacy and working knowledge of SEO.
Social commerce/catalog expertise, brand lift studies, UGC/influencer integration, or experience with Bliss Point or similar in-house optimization and reporting tools.
Google Search and Shopping certifications, or willingness to complete them within the first 60 days; additional Google or social platform certifications such as Meta Blueprint are a plus.

Responsibilities

Own the client growth agenda by aligning Paid Search/Shopping and Paid Social strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.
Lead QBRs and steering committee updates with clear recommendations and decision thresholds; connect media to business outcomes such as revenue, CAC, and LTV; strengthen senior-client relationships.
Orchestrate automation and platform strategy across Search and Social, piloting changes safely, measuring results, and scaling successful approaches.
Integrate Bliss Point insights into allocation, testing, and creative and audience plans, and close the feedback loop with product teams.
Build hypothesis trees, define experiments and forecast outcomes; establish success thresholds and maintain a consistent measurement cadence.
Ensure data quality and signal health across tags, feeds, pixels/CAPI, event mapping and priorities, UTMs, and GA4; communicate model and data caveats to guide decisions and reallocation.
Connect channel expertise to multi-channel growth; educate clients and teams on how Search and Social work with Commerce/Retail Media, Lifecycle/CRM, TV/Audio, and Creative.
Propose integrated plans with clear roles, timing, and measurement approaches to prove combined lift, and document repeatable frameworks and playbooks.
Drive accountability and speed by eliminating process and spend waste, de-risking decisions, and influencing cross-functional adoption through thought leadership.
Coach reliable working routines, share results, and turn successful approaches into easy-to-use playbooks.
Own a complex client or multi-brand portfolio, set and deliver annual Rocks with KPIs, and shape strategy, measurement, and client communications.
Mentor and coach less senior talent.

Benefits

Unlimited paid time off.
20 paid holidays.
Medical, dental, vision, life, and disability coverage.
Flexible Spending Accounts.
401(k) match of 100% on contributions up to 4%.
Fringe and Forma perks.
Unlimited telemedicine and teletherapy at no cost.
Birthing parents receive 16 weeks of parental leave at 100% pay; partners receive 12 weeks after the birth or adoption of a child.
On-demand learning, mentorship, and leadership and management development programs and resources.
Monthly variable revenue payment opportunity and discretionary annual performance bonus.