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Paid Media Manager Resume Example

by
Trish Seidel
Reviewed by
Dave Fano
Last Updated
June 12, 2025
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Jacob Perez
[email protected]
•
(429) 405-8661
•
linkedin.com/in/jacob-perez
•
@jacob.perez
•
jacob-perez.com/my-work
Paid Media Manager
Results-driven Paid Media Manager with 8+ years of experience optimizing cross-channel campaigns. Expert in AI-powered audience targeting, predictive analytics, and omnichannel attribution modeling. Consistently delivered 30%+ ROAS improvement across $10M+ annual budgets. Skilled leader adept at aligning paid media strategies with broader marketing objectives to drive organizational growth.
WORK EXPERIENCE
Paid Media Manager
11/2021 – Present
Forest International
  • Spearheaded the implementation of AI-driven dynamic creative optimization across all paid media channels, resulting in a 35% increase in conversion rates and a 22% reduction in cost per acquisition.
  • Orchestrated a cross-functional team of 15 specialists to develop and execute an omnichannel paid media strategy, driving a 45% year-over-year revenue growth and expanding market share by 12%.
  • Pioneered the adoption of blockchain-based ad verification technology, eliminating 98% of ad fraud and improving overall campaign ROI by 28%.
Digital Advertising Specialist
10/2019 – 10/2021
Bright Consulting LLC
  • Led the integration of advanced machine learning algorithms for real-time bidding optimization, resulting in a 40% improvement in ad placement efficiency and a 25% increase in ROAS across all platforms.
  • Developed and implemented a comprehensive first-party data strategy, leveraging CDP technology to create hyper-personalized audience segments, which boosted engagement rates by 55% and reduced customer acquisition costs by 30%.
  • Orchestrated the transition to a privacy-first advertising approach, ensuring full compliance with global data protection regulations while maintaining campaign performance and achieving a 15% increase in customer trust metrics.
Paid Media Coordinator
08/2017 – 09/2019
Dynamic Automation Corp
  • Designed and executed a multi-touch attribution model using advanced analytics tools, providing 360-degree visibility into the customer journey and enabling a 20% more efficient budget allocation across channels.
  • Implemented an automated reporting system utilizing data visualization techniques, reducing manual reporting time by 75% and enabling real-time performance monitoring for stakeholders.
  • Collaborated with the product team to integrate in-app advertising capabilities, resulting in a new revenue stream that contributed $2M in the first year and expanded the company's advertiser base by 40%.
SKILLS & COMPETENCIES
  • Healthcare Compliance Marketing Strategy
  • Multi-Touch Attribution Modeling
  • Performance Analytics and ROI Optimization
  • Programmatic Media Buying
  • Customer Journey Mapping
  • Google Ads
  • Meta Business Manager
  • Amazon DSP
  • Salesforce Marketing Cloud
  • Google Analytics 4
  • Privacy-First Marketing Attribution
  • AI-Powered Campaign Optimization
  • First-Party Data Strategy
COURSES / CERTIFICATIONS
01/2024
Education
Bachelor of Science in Marketing
2016 - 2020
Bentley University
Waltham, MA
Digital Marketing
Advertising
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What makes this Paid Media Manager resume great

Driving efficiency and revenue growth is key for a Paid Media Manager. This resume shows hands-on expertise with attribution modeling, AI optimization, and privacy-focused strategies. It includes clear metrics supporting leadership of sizable budgets and teams. The experience highlights adapting to emerging technology and budget changes. Strong results, well communicated.

Paid Media Manager Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Paid Media Manager with [X] years of experience optimizing [digital advertising platforms] to drive ROI across [campaign types]. Expert in [analytics tools] and [ad technologies], delivering [percentage] increase in conversions and [dollar amount] in revenue growth at [Previous Company]. Skilled in [key competency] and [advanced strategy], seeking to leverage data-driven paid media expertise to maximize campaign performance, audience engagement, and measurable business impact for [Target Company] across diverse digital channels.
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Developed and executed [type of campaign] across [platforms, e.g., Google Ads, Facebook, LinkedIn] resulting in [X%] increase in ROI and [$Y] additional revenue over [time period]
  • Led cross-functional team to implement [new advertising technology/strategy], improving campaign efficiency by [X%] and reducing cost per acquisition by [$Y] across [number] accounts
Previous Position
Job Title • Start Date • End Date
Company Name
  • Optimized [specific type of ads, e.g., search, display, video] campaigns using [tools/techniques], resulting in [X%] improvement in click-through rates and [Y%] reduction in cost per click
  • Collaborated with [team/department] to develop data-driven audience targeting strategies, increasing conversion rates by [X%] and customer lifetime value by [$Y]
Resume Skills
  • Campaign Strategy & Execution
  • [Advertising Platforms, e.g., Google Ads, Facebook Ads]
  • Audience Targeting & Segmentation
  • [Analytics Tools, e.g., Google Analytics, Adobe Analytics]
  • Budget Management & Optimization
  • Performance Tracking & Reporting
  • [Bid Management Software, e.g., Kenshoo, Marin Software]
  • Creative Development & A/B Testing
  • Cross-Channel Integration & Coordination
  • [Industry-Specific Knowledge, e.g., E-commerce, B2B]
  • Team Collaboration & Communication
  • [Specialized Certification, e.g., Google Ads Certification]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your Paid Media Manager resume strong enough? 🧐

    Your Paid Media Manager resume should showcase measurable results. Use the free resume analyzer below to verify your campaign metrics stand out, your core competencies are highlighted, and your strategic approach is immediately clear.

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    Resume writing tips for Paid Media Managers

    Crafting a resume as a Paid Media Manager requires precision and clarity to highlight your strategic impact. Avoid vague descriptions and instead focus on measurable results and specific skills. Contextualizing your achievements helps hiring managers quickly grasp your expertise and value.
    • Avoid generic titles; specify your specialization within paid media to clearly communicate your role and expertise to recruiters.
    • Use the summary section to immediately demonstrate your strategic value and ability to deliver measurable performance improvements.
    • Highlight your experience managing complex campaigns by emphasizing quick problem-solving and delivering clear, quantifiable results.
    • Detail specific skills such as platform optimization and data analysis to show your adaptability and focus on driving ROI across channels.

    Common Responsibilities Listed on Paid Media Manager Resumes:

    • Develop and execute data-driven paid media strategies to achieve business goals.
    • Leverage AI tools for campaign optimization and performance enhancement.
    • Collaborate with creative teams to design compelling ad content and visuals.
    • Analyze campaign performance metrics to inform strategic decision-making.
    • Manage cross-functional teams to ensure alignment on media objectives and execution.

    Paid Media Manager resume headline examples:

    Paid Media Manager roles vary widely and can include multiple specializations, so your title needs to make your focus crystal clear. Don't be vague about what you do. Hiring managers look for clear, recognizable Paid Media Manager titles. If you add a headline, focus on searchable keywords that matter.

    Strong Headlines

    Results-Driven Paid Media Strategist | 300% ROAS Specialist

    Weak Headlines

    Experienced Paid Media Manager Seeking New Opportunities

    Strong Headlines

    AI-Powered Paid Media Innovator | Google & Meta Certified

    Weak Headlines

    Digital Marketing Professional with Paid Media Skills

    Strong Headlines

    Cross-Channel Paid Media Expert | B2B SaaS Growth Driver

    Weak Headlines

    Dedicated Team Player in Paid Advertising Campaigns
    🌟 Expert Tip

    Resume Summaries for Paid Media Managers

    Many paid media managers either skip the summary or treat it like a generic introduction. Your summary is prime real estate that should immediately showcase your strategic value. It's your chance to position yourself as the candidate who understands campaign optimization, budget management, and performance metrics that drive business results. Most job descriptions require that a paid media manager has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Lead with your years of experience, highlight specific platforms you've mastered, and quantify your biggest wins. Skip objectives unless you lack relevant experience. Align every word with what employers actually seek.

    Strong Summaries

    • Results-driven Paid Media Manager with 7+ years of experience, specializing in AI-powered campaign optimization. Increased ROAS by 45% for Fortune 500 client using predictive analytics. Expert in programmatic advertising, cross-channel attribution, and emerging platforms like VR/AR ad spaces.

    Weak Summaries

    • Experienced Paid Media Manager with a background in digital advertising. Familiar with various social media platforms and search engines. Good at managing budgets and creating reports for clients.

    Strong Summaries

    • Innovative Paid Media Manager leveraging blockchain technology for transparent ad spend tracking. Reduced ad fraud by 60% and improved client retention rate to 95%. Proficient in data visualization, machine learning algorithms, and voice search advertising strategies.

    Weak Summaries

    • Dedicated Paid Media Manager seeking new opportunities. Knowledgeable about PPC campaigns and display advertising. Strong communication skills and ability to work in a team environment.

    Strong Summaries

    • Strategic Paid Media Manager with a proven track record in hyper-personalized campaigns. Generated $3M in incremental revenue through AI-driven customer journey mapping. Skilled in privacy-compliant data management, neuromarketing techniques, and quantum computing applications in media buying.

    Weak Summaries

    • Results-oriented Paid Media Manager with experience in online marketing. Proficient in Google Ads and Facebook Ads. Committed to staying updated on industry trends and best practices.

    Resume Bullet Examples for Paid Media Managers

    Strong Bullets

    • Spearheaded a cross-channel paid media campaign that increased ROI by 45% and reduced CPA by 30% within 6 months

    Weak Bullets

    • Managed paid media campaigns across multiple platforms

    Strong Bullets

    • Optimized Google Ads campaigns using machine learning algorithms, resulting in a 25% increase in conversions and $500K in additional revenue

    Weak Bullets

    • Improved campaign performance and increased website traffic

    Strong Bullets

    • Led a team of 5 specialists to develop and implement an innovative social media advertising strategy, achieving 3x engagement rate and 2M new followers

    Weak Bullets

    • Collaborated with team members to create and implement advertising strategies

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

    Select options above to build your bullet phrase...
    🌟 Expert tip
    Hiring teams aren't just looking for someone to "manage ads." They want specific skills that drive performance and ROI. One day, that might mean optimizing Facebook campaigns; the next, analyzing attribution data across multiple channels. Most Paid Media Manager job descriptions call for platform expertise, data analysis, A/B testing, and budget management. Those are the skills your resume should highlight prominently.

    Hard Skills

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Instagram Ads
  • YouTube Ads
  • Display Advertising
  • Remarketing
  • Keyword Research
  • Conversion Tracking
  • Analytics and Reporting
  • Budget Management

    • Soft Skills

  • Analytical and Data-driven mindset
  • Strategic thinking and planning
  • Creativity and innovation
  • Attention to detail
  • Problem-solving and critical thinking
  • Communication and presentation skills
  • Collaboration and cross-functional coordination
  • Time management and prioritization
  • Adaptability and flexibility
  • Leadership and team management
  • Customer-centric mindset
  • Emotional intelligence and relationship building
  • Optimized
  • Analyzed
  • Implemented
  • Monitored
  • Collaborated
  • Reported
  • Managed
  • Strategized
  • Executed
  • Tested
  • Refined
  • Optimized
  • Implemented
  • Monitored
  • Collaborated
  • Reported
  • Managed
  • Strategized

    • Tailor Your Paid Media Manager Resume to a Job Description:

    Highlight Platform-Specific Expertise

    Carefully examine the job description for specific advertising platforms and tools such as Google Ads, Facebook Ads Manager, or programmatic platforms. Clearly showcase your proficiency with these platforms in your resume summary and work experience, using the exact terminology. If you have experience with similar platforms, emphasize your transferable skills while being transparent about your specific expertise.

    Showcase Campaign Success Metrics

    Understand the company's key performance indicators and business objectives related to paid media. Tailor your work experience to highlight successful campaigns and outcomes that align with their goals, such as increased ROI, improved CTR, or enhanced conversion rates. Use quantifiable metrics to demonstrate your impact and relevance to their industry.

    Emphasize Industry-Specific Knowledge

    Identify any industry-specific requirements or challenges mentioned in the job posting and adjust your experience to reflect this. Highlight relevant industry experience, demonstrate your understanding of sector-specific advertising strategies, and emphasize any experience with similar audience targeting or market challenges they may face.

    ChatGPT Resume Prompts for Paid Media Managers

    Managing paid media today means more than just running ads—it requires strategic insight, data analysis, and adapting to evolving platforms. That makes writing a clear, impactful resume harder for Paid Media Managers. A ChatGPT resume builder helps you turn complex work into concise, results-driven statements. Make your experience stand out. Use these prompts to get started.

    Paid Media Manager Prompts for Resume Summaries

    1. Create a resume summary for me that highlights my expertise in managing multi-channel paid media campaigns and driving measurable ROI using platforms like Google Ads and Facebook Ads.
    2. Write a summary emphasizing my ability to optimize ad spend and improve conversion rates through data-driven strategies and A/B testing.
    3. Generate a resume summary showcasing my experience leading cross-functional teams to execute paid media strategies that increase brand awareness and customer acquisition.

    Paid Media Manager Prompts for Resume Bullets

    1. Write achievement-focused bullet points describing how I increased paid media ROI by X% through campaign optimization and budget reallocation.
    2. Generate measurable bullet points detailing how I improved click-through rates by X% and reduced cost-per-acquisition by Y% using targeted audience segmentation.
    3. Create bullets that explain how I managed a monthly ad budget of $X, collaborated with creative teams, and delivered X% growth in lead generation.

    Paid Media Manager Prompts for Resume Skills

    1. List key paid media skills for my resume, including tools like Google Ads, Facebook Business Manager, and data analysis platforms.
    2. Generate a skills section that highlights my expertise in campaign management, budget optimization, and performance tracking.
    3. Create a skills list emphasizing my proficiency with A/B testing, audience targeting, and marketing automation software.

    Resume FAQs for Paid Media Managers:

    How long should I make my Paid Media Manager resume?

    A Paid Media Manager resume should ideally be one to two pages long. This length allows you to concisely showcase your expertise and achievements without overwhelming the reader. Focus on highlighting key accomplishments and metrics-driven results in your paid media campaigns. Use bullet points for clarity and prioritize the most relevant experiences. Tailor your resume to each job application by emphasizing skills and experiences that align with the specific role.

    What is the best way to format my Paid Media Manager resume?

    A hybrid resume format is ideal for a Paid Media Manager, combining chronological and functional elements. This format allows you to highlight your skills and achievements while maintaining a clear timeline of your career progression. Key sections should include a summary, skills, work experience, and education. Use clear headings and bullet points for readability. Emphasize your expertise in digital platforms and campaign management to stand out in the competitive landscape.

    What certifications should I include on my Paid Media Manager resume?

    Relevant certifications for Paid Media Managers include Google Ads Certification, Facebook Blueprint Certification, and HubSpot Content Marketing Certification. These certifications demonstrate proficiency in essential platforms and strategies, showcasing your commitment to staying current in the industry. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. Highlighting these credentials can differentiate you from other candidates and underscore your expertise in paid media.

    What are the most common mistakes to avoid on a Paid Media Manager resume?

    Common mistakes on Paid Media Manager resumes include failing to quantify achievements, using generic language, and omitting relevant skills. Avoid these by providing specific metrics that demonstrate the impact of your campaigns, such as ROI or conversion rates. Tailor your language to the industry, using keywords from the job description. Ensure all relevant skills, such as data analysis and platform expertise, are prominently featured. Maintain a clean, professional layout for overall quality.

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