Developing and implementing comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels.
Conducting thorough keyword research and audience targeting to create segmented marketing campaigns that reach different demographics and user personas effectively.
Managing budgets and bids to ensure optimal allocation of resources across campaigns, platforms, and ad groups for maximum return on investment.
Creating compelling ad copy and visuals that resonate with the target audience, adhering to brand guidelines and messaging strategies.
Testing and optimizing campaigns through A/B testing of ad copy, landing pages, and call-to-actions to improve conversion rates and overall campaign performance.
Tracking, measuring, and analyzing all campaign metrics and KPIs, and preparing detailed reports on media performance, insights, and recommendations for stakeholders.
Collaborating with cross-functional teams, including creative, content, and product teams, to ensure a cohesive advertising strategy and brand message across all channels.
Negotiating with media vendors and platforms to secure the best rates and ad placements, as well as exploring new advertising opportunities and technologies.
Ensuring compliance with all advertising regulations and maintaining up-to-date knowledge of industry standards, privacy laws, and platform-specific policies.
Managing relationships with external agencies or partners that assist with paid media efforts, ensuring that they meet performance expectations and adhere to budgets.
Staying abreast of the latest trends and developments in paid media, including algorithm changes, new ad formats, and emerging platforms, to keep strategies ahead of the curve.
Providing mentorship and guidance to junior team members, including training on best practices, tools, and techniques in paid media management.
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A Paid Media Manager's resume should underscore their proficiency in orchestrating multi-platform campaigns that significantly boost brand visibility and lead generation, as demonstrated by a 40% increase in brand exposure and a 25% uplift in leads. Highlighting the adept management of substantial advertising budgets with a focus on ROI, as evidenced by outperforming industry averages, alongside successful negotiation skills for cost-effective ad placements, showcases both strategic and financial acumen. Additionally, emphasizing a track record of leveraging analytics for agile campaign optimization, driving conversion through A/B testing, and fostering team development will illustrate a well-rounded expertise that can deliver tangible business results.
Paid Media Manager
Dynamic Paid Media Manager with a robust track record of orchestrating high-impact campaigns that enhance brand visibility and drive lead generation, evidenced by a 40% increase in brand exposure and a 25% uplift in leads. Expert in managing substantial advertising budgets, achieving a 15% higher ROI than industry norms, and adept at leveraging A/B testing to boost conversion rates by 30%. Recognized for pioneering programmatic advertising solutions that slashed acquisition costs by 20%, and for strategic leadership that resulted in a 150% surge in qualified web traffic, demonstrating a keen ability to maximize performance and growth.
Paid Media Manager
01/2023 – 04/2023
Forest International-Orchestrated a multi-platform paid media campaign that increased brand visibility by 40%, driving a 25% uplift in lead generation within the first quarter of implementation.
-Managed a $500K advertising budget, optimizing spend across campaigns and channels to achieve a 15% higher ROI than the industry average.
-Led a series of A/B testing initiatives for ad copy and landing pages, resulting in a 30% improvement in conversion rates and a 20% increase in click-through rates over six months.
Digital Advertising Specialist
09/2022 – 12/2022
Bright Consulting LLC-Spearheaded the adoption of a new programmatic advertising platform, reducing customer acquisition costs by 20% while simultaneously growing the customer base by 35% year-over-year.
-Negotiated with key media vendors to secure premium ad placements at a 10% lower cost than historical rates, maximizing brand exposure and engagement.
-Implemented real-time analytics and reporting dashboards that provided actionable insights, leading to a 50% quicker response to market trends and campaign adjustments.
Paid Media Coordinator
07/2022 – 09/2022
Dynamic Automation Corp-Developed a comprehensive keyword strategy that captured niche market segments, resulting in a 150% increase in qualified traffic to the website.
-Collaborated with cross-functional teams to align paid media strategies with seasonal marketing initiatives, boosting campaign effectiveness by 45% during peak periods.
-Mentored a team of junior paid media specialists, enhancing team performance and campaign management skills, which contributed to a departmental productivity increase of 25%.
SKILLS & COMPETENCIES
Multi-platform campaign management
Budget optimization and allocation
ROI analysis and improvement
A/B testing and conversion rate optimization
Click-through rate enhancement
Programmatic advertising expertise
Vendor negotiation and relationship management
Real-time analytics and data interpretation
Reporting dashboard implementation
Keyword strategy development
Cross-functional team collaboration
Seasonal marketing alignment
Leadership and team mentoring
Market trend analysis
Ad copywriting and creative direction
Landing page optimization
Customer acquisition cost reduction
Strategic planning and execution
Media buying and planning
Performance tracking and KPI management
COURSES / CERTIFICATIONS
Bachelor of Science in Marketing
2016 - 2020