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PPC Manager Resume Example

by
Trish Seidel
Reviewed by
Dave Fano
Last Updated
June 12, 2025
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PPC Manager Resume Example:

Daniel White
[email protected]
•
(666) 783-6928
•
linkedin.com/in/daniel-white
•
@daniel.white
•
daniel-white.com/my-work
PPC Manager
Results-driven PPC Manager with 8+ years of experience optimizing multi-channel digital advertising campaigns. Expert in AI-powered bidding strategies, cross-platform attribution modeling, and data-driven decision making. Consistently achieved 30%+ ROAS improvement across diverse client portfolios. Skilled leader adept at guiding teams through rapidly evolving paid media landscapes.
WORK EXPERIENCE
PPC Manager
11/2021 – Present
Thicket Network
  • Spearheaded the implementation of AI-driven PPC optimization across 50+ client accounts, resulting in a 35% average increase in ROAS and a 28% reduction in wasted ad spend within six months.
  • Orchestrated the development and launch of a proprietary cross-channel attribution model, integrating PPC data with social media and SEO metrics, improving overall marketing ROI by 42% for enterprise clients.
  • Led a team of 15 PPC specialists, implementing an agile workflow system that increased productivity by 30% and reduced campaign launch times from 2 weeks to 3 days.
Digital Marketing Specialist
10/2019 – 10/2021
Green Development Corp
  • Pioneered the adoption of voice search optimization strategies for PPC campaigns, resulting in a 55% increase in conversions from voice-activated devices and securing three new Fortune 500 clients.
  • Developed and executed a comprehensive PPC strategy for an e-commerce client's expansion into 5 new international markets, achieving a 180% YoY revenue growth and a 25% reduction in CPA.
  • Implemented advanced audience segmentation and personalization techniques, leveraging first-party data and machine learning algorithms, leading to a 40% improvement in click-through rates across B2B campaigns.
PPC Analyst
08/2017 – 09/2019
Advanced Technologies Ltd
  • Optimized Google Ads campaigns for a SaaS startup, resulting in a 300% increase in qualified leads and a 45% decrease in cost-per-acquisition over 12 months.
  • Designed and executed A/B tests for ad copy and landing pages, improving conversion rates by 65% and reducing bounce rates by 30% for key product lines.
  • Implemented automated bidding strategies and dayparting techniques, increasing ad visibility during peak conversion times by 50% while maintaining budget efficiency.
SKILLS & COMPETENCIES
  • Healthcare PPC Campaign Strategy
  • HIPAA-Compliant Digital Marketing
  • Multi-Channel Attribution Modeling
  • Conversion Rate Optimization
  • Patient Journey Mapping
  • Performance Analytics & ROI Optimization
  • Healthcare Market Research & Competitive Analysis
  • Google Ads
  • Microsoft Advertising
  • Google Analytics 4
  • Facebook Ads Manager
  • AI-Powered Bid Management
  • Privacy-First Marketing Analytics
COURSES / CERTIFICATIONS
01/2024
Education
Bachelor of Science in Marketing
2016 - 2020
San Diego State University
San Diego, CA
Digital Marketing
Advertising
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What makes this PPC Manager resume great

This PPC Manager clearly demonstrates strong data-driven results. Metrics on ROAS, CPA, and conversion lifts highlight their impact. They master AI bidding and voice search optimization. Leadership accelerates campaign launches. Cross-channel attribution and automation skills show their technical expertise. A sharp focus on measurable growth makes this resume stand out. Results speak for themselves here.

PPC Manager Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
PPC Manager with [X] years of experience optimizing [ad platforms] campaigns across [industry verticals]. Expert in [PPC strategies] with proven success increasing ROAS by [percentage] and reducing CPA by [percentage] at [Previous Company]. Skilled in [analytics tools] and [bid management software], seeking to leverage data-driven paid search expertise to maximize ROI and drive scalable growth through strategic campaign management for [Target Company].
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Led strategic overhaul of [client/company]'s PPC campaigns across [number] platforms, resulting in [percentage] increase in ROAS and [percentage] reduction in CPA within [timeframe]
  • Developed and implemented advanced audience targeting strategies using [specific tools/methods], improving click-through rates by [percentage] and conversion rates by [percentage] across [number] high-value segments
Previous Position
Job Title • Start Date • End Date
Company Name
  • Optimized [number] PPC campaigns using [specific techniques], resulting in [percentage] improvement in Quality Score and [percentage] reduction in cost-per-click across [platforms, e.g., Google Ads, Bing Ads]
  • Created and managed dynamic search ad campaigns for [product/service category], increasing relevant traffic by [percentage] and driving [$X] in incremental revenue within [timeframe]
Resume Skills
  • Campaign Strategy & Execution
  • [PPC Platforms, e.g., Google Ads, Bing Ads]
  • Keyword Research & Optimization
  • [Analytics Tools, e.g., Google Analytics, Adobe Analytics]
  • Ad Copywriting & Creative Development
  • Bid Management & Budget Optimization
  • [Industry-Specific PPC Knowledge, e.g., E-commerce, B2B]
  • Performance Tracking & Reporting
  • Audience Targeting & Segmentation
  • [A/B Testing Tools, e.g., Optimizely, VWO]
  • Client Communication & Relationship Management
  • [Specialized Certification, e.g., Google Ads Certification]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

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    Resume writing tips for PPC Managers

    Crafting a PPC Manager resume requires clarity and focus to stand out in a competitive field. Candidates must present their experience with a clean, relevant title and a summary that aligns directly with the role’s needs. Demonstrating measurable outcomes quickly is essential for capturing attention and showcasing strategic campaign management.
    • Use a precise, searchable job title that matches the PPC Manager role to ensure your resume passes automated filters and grabs recruiter attention immediately.
    • Develop a summary that not only highlights qualifications but also strategically connects your experience to the employer’s specific PPC goals and challenges.
    • Highlight bullet points that quantify campaign improvements and ROI, making it easy for hiring managers to see your direct impact on business results.
    • Showcase your expertise with PPC platforms through examples of optimization tactics and measurable success rather than merely listing tools.

    Common Responsibilities Listed on PPC Manager Resumes:

    • Develop and execute data-driven PPC strategies to achieve business objectives.
    • Utilize AI tools to optimize ad performance and enhance targeting precision.
    • Collaborate with cross-functional teams to align PPC campaigns with broader marketing goals.
    • Lead A/B testing initiatives to improve ad copy and landing page effectiveness.
    • Mentor junior team members in PPC best practices and emerging technologies.

    PPC Manager resume headline examples:

    Messy titles can distract from strong ppc manager experience. Start with a clean, searchable title that matches the job posting. Most PPC Manager job descriptions use a clear, specific title. Keep it simple and professional rather than creative. Headlines are optional but should highlight your specialty if used.

    Strong Headlines

    Results-Driven PPC Manager: 300% ROAS Increase, Google Ads Expert

    Weak Headlines

    Experienced PPC Manager with Digital Marketing Background

    Strong Headlines

    AI-Powered PPC Strategist: Maximizing Conversions Across Multi-Channel Campaigns

    Weak Headlines

    Dedicated Professional Seeking PPC Management Opportunities

    Strong Headlines

    Data-Savvy PPC Manager: Certified in Google Analytics 4 & Machine Learning

    Weak Headlines

    PPC Specialist with Knowledge of Google Ads and Bing
    🌟 Expert Tip

    Resume Summaries for PPC Managers

    A strong ppc manager summary shows more than qualifications - it shows direct relevance to the role. Your summary serves as strategic positioning that immediately connects your background to what employers need. This section determines whether hiring managers continue reading or move to the next candidate. Most job descriptions require that a PPC Manager has a certain amount of experience. That means this isn't a detail to bury. Lead with your years of PPC experience, highlight specific platform expertise, and quantify campaign results. Skip objectives unless you lack relevant experience.

    Strong Summaries

    • Results-driven PPC Manager with 7+ years of experience, specializing in e-commerce campaigns. Increased ROAS by 150% for a Fortune 500 client using advanced AI-powered bidding strategies. Proficient in Google Ads, Microsoft Advertising, and emerging platforms like TikTok Ads.

    Weak Summaries

    • Experienced PPC Manager with a strong background in digital marketing. Skilled in managing campaigns across various platforms and optimizing ad performance. Dedicated to achieving client goals and staying up-to-date with industry trends.

    Strong Summaries

    • Innovative PPC Manager with expertise in cross-channel attribution and predictive analytics. Reduced CPA by 30% while expanding reach by 45% through strategic budget allocation. Skilled in Python for automation and data analysis, with a focus on voice search optimization.

    Weak Summaries

    • Results-oriented PPC Manager with expertise in Google Ads and Bing Ads. Proficient in keyword research, ad copywriting, and bid management. Committed to delivering high-quality campaigns and improving ROI for clients.

    Strong Summaries

    • Strategic PPC Manager with a proven track record of scaling campaigns across global markets. Generated $5M in additional revenue through localized ad copy and landing page optimization. Experienced in leveraging first-party data and privacy-compliant targeting techniques.

    Weak Summaries

    • Passionate PPC Manager with a track record of success in digital advertising. Experienced in managing budgets, creating reports, and collaborating with cross-functional teams. Eager to contribute to a dynamic organization and drive growth through paid search.

    Resume Bullet Examples for PPC Managers

    Strong Bullets

    • Optimized Google Ads campaigns, increasing ROI by 45% and reducing CPA by 30% for a $1M annual ad spend

    Weak Bullets

    • Managed PPC campaigns for multiple clients using Google Ads and Bing Ads

    Strong Bullets

    • Implemented AI-driven bidding strategies across 50+ accounts, resulting in a 25% boost in conversion rates

    Weak Bullets

    • Improved campaign performance and increased client satisfaction

    Strong Bullets

    • Led cross-functional team to develop and launch innovative PPC automation tool, saving 20 hours per week

    Weak Bullets

    • Collaborated with team members to create and implement PPC strategies

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

    Select options above to build your bullet phrase...
    🌟 Expert tip

    Essential skills for PPC Managers

    Listing PPC platforms without showing impact feels complete but misses the mark. Hiring managers want to see how you optimize campaigns and drive measurable results. Most PPC Manager job descriptions highlight Google Ads, Facebook Ads Manager, bid management, A/B testing, and analytical thinking. Your resume should showcase these skills through specific campaign metrics and budget optimization achievements.

    Hard Skills

  • Keyword Research and Analysis
  • Ad Copywriting
  • Campaign Optimization
  • Budget Management
  • Conversion Tracking and Analysis
  • Competitor Analysis
  • Google Ads
  • Facebook Ads
  • Analytics Tools (e.g., Google Analytics)
  • Remarketing
  • Landing Page Optimization
  • Ad Testing and Experimentation

    • Soft Skills

  • Analytical and Data-driven mindset
  • Attention to detail
  • Strategic thinking
  • Problem-solving
  • Time management
  • Communication skills
  • Collaboration and teamwork
  • Adaptability
  • Creativity
  • Leadership
  • Organizational skills
  • Client relationship management

    • Resume Action Verbs for PPC Managers:

  • Optimized
  • Analyzed
  • Implemented
  • Monitored
  • Strategized
  • Reported
  • Managed
  • Tested
  • Refined
  • Collaborated
  • Generated
  • Optimized
  • Implemented
  • Monitored
  • Strategized
  • Reported
  • Managed
  • Tested

    • Tailor Your PPC Manager Resume to a Job Description:

    Highlight Your Platform Proficiency

    Carefully examine the job description for specific PPC platforms and tools, such as Google Ads, Facebook Ads, or Bing Ads. Ensure your resume clearly showcases your expertise with these platforms in both your summary and work experience sections. If you have experience with similar platforms, emphasize your transferable skills while being honest about your specific proficiencies.

    Showcase Campaign Successes

    Align your resume with the company's advertising goals by focusing on your successful campaigns that mirror their objectives, such as increasing ROI, expanding reach, or improving conversion rates. Use quantifiable metrics to demonstrate your impact, like percentage increases in click-through rates or cost-per-acquisition reductions, to highlight your effectiveness in achieving business goals.

    Emphasize Industry-Specific Insights

    Identify any industry-specific knowledge or challenges mentioned in the job posting and tailor your resume to reflect your understanding of these areas. Highlight your experience with relevant market trends, consumer behaviors, or sector-specific strategies that align with the company's needs. Demonstrate your ability to leverage this knowledge to optimize PPC campaigns effectively.

    ChatGPT Resume Prompts for PPC Managers

    Listing tools like Google Ads, SEMrush, or Google Analytics is easy. Showing how you used them to increase ROI or lower cost-per-click? That’s where many PPC Manager resumes fall short. The role has grown more complex, making it harder to highlight real impact. AI tools like Teal and the ChatGPT resume builder help turn everyday work into clear, powerful achievements. Make your results stand out. Use the prompts below to get started.

    PPC Manager Prompts for Resume Summaries

    1. Create a resume summary for me that highlights my experience managing PPC campaigns using [tools] and achieving [specific outcome or metric].
    2. Write a concise summary emphasizing my skills in optimizing ad spend and improving conversion rates for [industry or client type].
    3. Generate a summary showcasing my ability to analyze campaign data with [analytics tools] and deliver measurable growth in [key performance indicator].

    PPC Manager Prompts for Resume Bullets

    1. Write a bullet point describing how I increased click-through rates by [percentage] using [tool or strategy] in my PPC campaigns.
    2. Describe an achievement where I reduced cost-per-acquisition by [number or percentage] through data-driven optimizations and A/B testing.
    3. Summarize how I managed a monthly ad budget of [amount] and delivered [specific result], highlighting tools like [tool names].

    PPC Manager Prompts for Resume Skills

    1. List key PPC management skills I have, including tools like [tool names] and abilities such as campaign optimization and budget management.
    2. Create a skills section that balances technical PPC tools with strategic skills like data analysis and cross-channel marketing.
    3. Generate a skills list emphasizing both platform expertise (Google Ads, Bing Ads) and performance metrics tracking (ROI, CPA).

    Resume FAQs for PPC Managers:

    How long should I make my PPC Manager resume?

    A PPC Manager resume should ideally be one to two pages long. This length allows you to concisely showcase your experience and skills without overwhelming hiring managers. Focus on highlighting key achievements and metrics that demonstrate your impact in previous roles. Use bullet points for clarity and prioritize recent and relevant experiences. Tailor your resume to each job application by emphasizing the most pertinent skills and accomplishments.

    What is the best way to format my PPC Manager resume?

    A hybrid resume format is ideal for PPC Managers, combining chronological and functional elements. This format highlights your career progression while emphasizing key skills and achievements. Include sections such as a summary, skills, work experience, and education. Use clear headings and bullet points for readability. Highlight specific PPC tools and platforms you’ve mastered, and quantify achievements with metrics to demonstrate your effectiveness in managing campaigns.

    What certifications should I include on my PPC Manager resume?

    Relevant certifications for PPC Managers include Google Ads Certification, Facebook Blueprint Certification, and Microsoft Advertising Certification. These certifications validate your expertise in managing PPC campaigns across major platforms, which is crucial in the industry. Present certifications prominently in a dedicated section, listing the certification name, issuing organization, and date obtained. This demonstrates your commitment to staying updated with industry standards and enhances your credibility.

    What are the most common mistakes to avoid on a PPC Manager resume?

    Common mistakes on PPC Manager resumes include lack of quantifiable achievements, overloading with jargon, and omitting relevant certifications. Avoid these by clearly stating the impact of your campaigns using metrics like ROI or CTR improvements. Use industry terms judiciously to ensure clarity. Always include relevant certifications to showcase your expertise. Overall, ensure your resume is tailored to the job description, highlighting the skills and experiences most relevant to the role.

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