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Digital Marketing Strategist Resume Example

by
Trish Seidel
Reviewed by
Dave Fano
Last Updated
July 25, 2025
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Digital Marketing Strategist Resume Example:

Kathryn Jordan
[email protected]
•
(638) 491-2573
•
linkedin.com/in/kathryn-jordan
•
@kathryn.jordan
•
kathryn-jordan.com/my-work
Digital Marketing Strategist
Seasoned Digital Marketing Strategist with 10+ years of experience driving ROI-focused campaigns across multiple channels. Expert in data-driven decision-making, AI-powered marketing automation, and omnichannel customer journey optimization. Increased client revenue by 150% through innovative content strategies and personalized marketing initiatives. Proven leader in fostering cross-functional collaboration and adapting to rapidly evolving digital landscapes.
WORK EXPERIENCE
Digital Marketing Strategist
02/2023 – Present
Citadel Solutions
  • Spearheaded the implementation of an AI-driven personalization engine, resulting in a 45% increase in customer engagement and a 28% boost in conversion rates across all digital channels.
  • Orchestrated a cross-functional team of 15 to develop and launch an omnichannel marketing campaign, leveraging augmented reality and voice search optimization, which generated $5.2M in revenue within the first quarter.
  • Pioneered the adoption of blockchain technology for transparent ad tracking, reducing ad fraud by 78% and improving ROI on digital ad spend by 32% year-over-year.
Digital Marketing Manager
10/2020 – 01/2023
QuantumLeap Technologies
  • Led the creation and execution of a data-driven content strategy, utilizing predictive analytics to increase organic traffic by 150% and improve lead quality scores by 40% over 18 months.
  • Implemented an advanced marketing automation system, integrating CRM and AI-powered chatbots, resulting in a 65% reduction in customer response time and a 30% increase in qualified leads.
  • Developed and managed a $3M annual digital marketing budget, optimizing spend across channels to achieve a 280% return on investment, surpassing industry benchmarks by 50%.
Digital Marketing Specialist
09/2018 – 09/2020
Vortex Innovations
  • Designed and executed a series of influencer marketing campaigns on emerging social platforms, increasing brand awareness by 85% and driving a 120% uptick in user-generated content.
  • Implemented SEO best practices and voice search optimization strategies, resulting in a 200% increase in featured snippets and a 45% boost in mobile search visibility.
  • Collaborated with the product team to integrate real-time customer feedback loops, leveraging sentiment analysis to improve product features and reduce churn rate by 25%.
SKILLS & COMPETENCIES
  • Omnichannel Marketing Strategy
  • Customer Journey Optimization
  • Performance Analytics & Attribution Modeling
  • Brand Positioning Strategy
  • Marketing Automation Strategy
  • Predictive Customer Analytics
  • Marketing Mix Optimization
  • Google Analytics 4
  • HubSpot Marketing Hub
  • Salesforce Marketing Cloud
  • Tableau
  • AI-Powered Content Personalization
  • Privacy-First Marketing Strategy
COURSES / CERTIFICATIONS
Google Ads Certification
10/2023
Google
HubSpot Inbound Marketing Certification
10/2022
HubSpot Academy
Facebook Certified Digital Marketing Associate
10/2021
Facebook Blueprint
Education
Bachelor of Science in Marketing
2016 - 2020
San Diego State University
San Diego, CA
Digital Marketing
Information Technology
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What makes this Digital Marketing Strategist resume great

Data-driven results stand out here. This Digital Marketing Strategist resume clearly demonstrates turning analytics into action with measurable success in AI-powered automation and targeted campaigns. It addresses emerging trends like voice search and blockchain ad tracking, showing strong adaptability. Detailed budget oversight and revenue increases highlight meaningful ownership and tangible business impact.

Digital Marketing Strategist Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Digital Marketing Strategist with [X] years of experience in [digital channels] driving brand awareness and lead generation. Expert in [marketing strategies] with proven success increasing [key metric] by [percentage] at [Previous Company]. Skilled in [analytics tool] and [marketing automation platform], seeking to leverage comprehensive digital marketing expertise to develop data-driven campaigns and deliver measurable ROI for [Target Company]'s online presence and customer acquisition initiatives.
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Developed and executed [comprehensive digital marketing strategy] across [number] channels, resulting in [X%] increase in overall brand awareness and [Y%] growth in qualified leads within [timeframe]
  • Led cross-functional team to implement [marketing automation platform], streamlining campaign management and improving lead nurturing efficiency by [Z%], resulting in [$X] increase in annual revenue
Previous Position
Job Title • Start Date • End Date
Company Name
  • Optimized [paid advertising campaigns] across [platforms, e.g., Google Ads, Facebook, LinkedIn], reducing cost per acquisition by [X%] while increasing ROAS by [Y%] for [product/service line]
  • Collaborated with [design team] to develop [type of creative assets] for [specific campaign], resulting in [X%] increase in engagement rates and [Y%] boost in social media followers
Resume Skills
  • Digital Marketing Strategy Development
  • [SEO/SEM Techniques, e.g., Keyword Research, Link Building]
  • [Social Media Platforms, e.g., Facebook, Instagram, LinkedIn]
  • Content Marketing & Copywriting
  • [Analytics Tools, e.g., Google Analytics, Adobe Analytics]
  • Email Marketing & Automation
  • [PPC Advertising Platforms, e.g., Google Ads, Bing Ads]
  • Conversion Rate Optimization (CRO)
  • [CRM Software, e.g., Salesforce, HubSpot]
  • Brand Management & Positioning
  • Market Research & Consumer Insights
  • [Specialized Certification, e.g., Google Ads Certification, HubSpot Inbound Certification]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your Digital Marketing Strategist resume strong enough? 🧐

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    Resume writing tips for Digital Marketing Strategists

    Crafting a resume as a Digital Marketing Strategist means moving beyond generic phrases to showcase your impact clearly. Rather than listing tasks, emphasize your strategic direction and measurable results. This approach helps hiring managers see your value and potential in driving business growth.
    • Avoid vague descriptions of daily tasks; instead, highlight specific campaigns where your strategies led to measurable improvements in engagement or revenue.
    • Reframe your summary to focus on how you leverage data-driven insights and AI-powered analytics to optimize marketing efforts and achieve targeted outcomes.
    • Use your title and headline to reflect your career trajectory and future goals, keeping it concise and aligned with the roles you seek.
    • Demonstrate mastery of omnichannel campaign management and real-time personalization by quantifying results and showcasing innovative solutions you implemented.

    Common Responsibilities Listed on Digital Marketing Strategist Resumes:

    • Develop and execute data-driven digital marketing strategies to enhance brand visibility.
    • Leverage AI tools to optimize campaign performance and target audience engagement.
    • Collaborate with cross-functional teams to align marketing strategies with business objectives.
    • Analyze market trends and competitor strategies to identify growth opportunities.
    • Implement automation solutions to streamline marketing processes and improve efficiency.

    Digital Marketing Strategist resume headline examples:

    If you've moved fast or worn multiple hats as a digital marketing strategist, it's easy to over-explain. Don't. Keep your title focused on where you're headed. The majority of Digital Marketing Strategist job postings use a specific version of the title. Try this formula: [Specialty] + [Title] + [Impact]. Example: "Strategic Digital Marketing Strategist Optimizing Operations Efficiency"

    Strong Headlines

    Results-Driven Digital Strategist: 300% ROI Boost, Google Analytics Certified

    Weak Headlines

    Experienced Digital Marketing Professional with Strong Skills

    Strong Headlines

    Innovative SEO Expert & Content Marketing Guru: AI-Driven Strategies

    Weak Headlines

    Digital Marketing Strategist Seeking New Opportunities

    Strong Headlines

    Data-Centric Digital Marketer: Omnichannel Campaigns, 1M+ Leads Generated

    Weak Headlines

    Creative and Hardworking Digital Marketer with Good Results
    🌟 Expert Tip

    Resume Summaries for Digital Marketing Strategists

    Your resume summary should capture how you drive measurable outcomes as a digital marketing strategist. This section positions you strategically by highlighting your ability to connect data-driven campaigns with business growth. It's your chance to immediately demonstrate value through specific achievements and expertise that align with employer needs. Most job descriptions require that a digital marketing strategist has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Include quantified results, mention relevant platforms and tools, and showcase campaign successes. Skip objectives unless you lack relevant experience. Focus on aligning your proven capabilities with the specific role requirements.

    Strong Summaries

    • Results-driven Digital Marketing Strategist with 7+ years of experience. Increased client ROI by 150% through data-driven campaigns and AI-powered personalization. Expert in omnichannel marketing, predictive analytics, and voice search optimization. Passionate about leveraging emerging technologies to drive brand growth and customer engagement.

    Weak Summaries

    • Experienced Digital Marketing Strategist with a passion for creating effective campaigns. Knowledgeable in various digital marketing channels and tools. Strong communication and analytical skills. Seeking a challenging role to apply my expertise and contribute to company growth.

    Strong Summaries

    • Innovative Digital Marketing Strategist specializing in B2B SaaS. Orchestrated a cross-platform campaign that generated $2M in new revenue and 5,000+ qualified leads. Proficient in marketing automation, account-based marketing, and blockchain-enabled ad verification. Committed to developing cutting-edge strategies that align with evolving digital landscapes.

    Weak Summaries

    • Digital Marketing Strategist with 5 years of experience in the field. Proficient in social media marketing, content creation, and SEO. Worked on multiple successful campaigns for diverse clients. Looking for an opportunity to further develop my skills and make an impact.

    Strong Summaries

    • Dynamic Digital Marketing Strategist with a proven track record in e-commerce. Boosted online sales by 200% through strategic implementation of AR/VR product experiences and hyper-personalized email campaigns. Skilled in conversion rate optimization, neuromarketing, and IoT-driven customer journey mapping. Dedicated to creating immersive brand experiences that drive measurable results.

    Weak Summaries

    • Dedicated Digital Marketing Strategist with a background in marketing and business. Familiar with current digital marketing trends and best practices. Good at problem-solving and team collaboration. Eager to join a dynamic company and help improve their online presence.

    Resume Bullet Examples for Digital Marketing Strategists

    Strong Bullets

    • Spearheaded a cross-channel digital marketing campaign that increased customer acquisition by 45% and reduced cost per lead by 30% within 6 months

    Weak Bullets

    • Managed social media accounts and created content for various platforms

    Strong Bullets

    • Implemented AI-driven personalization strategies across email and social media platforms, resulting in a 25% boost in engagement rates and $1.2M in additional revenue

    Weak Bullets

    • Assisted in the development of marketing campaigns and strategies

    Strong Bullets

    • Led the development and execution of an omnichannel content strategy, leveraging SEO and marketing automation to achieve a 60% increase in organic traffic and 35% higher conversion rates

    Weak Bullets

    • Analyzed website traffic and user behavior using Google Analytics

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    🌟 Expert tip

    Essential skills for Digital Marketing Strategists

    In 2025, Digital Marketing Strategists must master AI-powered analytics, omnichannel campaign management, and real-time personalization to stay competitive. Modern roles demand expertise in marketing automation platforms, SEO optimization, social media strategy, and data-driven decision making. Companies report 73% higher conversion rates when strategists combine technical proficiency with creative campaign development. Your resume should prominently feature specific platforms used, measurable campaign results, and cross-channel integration experience.

    Hard Skills

    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Advertising
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
    • Conversion Rate Optimization (CRO)
    • Google Analytics
    • Marketing Automation
    • Data Analysis and Reporting
    • Digital Advertising Platforms (e.g., Google Ads, Facebook Ads)
    • Marketing Strategy Development
    • Customer Relationship Management (CRM) Systems

    Soft Skills

    • Analytical and Data-driven Thinking
    • Strategic and Tactical Planning
    • Creativity and Innovation
    • Communication and Presentation Skills
    • Collaboration and Cross-Functional Coordination
    • Problem Solving and Critical Thinking
    • Adaptability and Flexibility
    • Time Management and Prioritization
    • Attention to Detail
    • Customer-Centric Mindset
    • Project Management
    • Continuous Learning and Adaptation

    Resume Action Verbs for Digital Marketing Strategists:

    • Analyzed
    • Developed
    • Implemented
    • Optimized
    • Monitored
    • Collaborated
    • Researched
    • Executed
    • Evaluated
    • Strategized
    • Generated
    • Tracked
    • Innovated
    • Integrated
    • Leveraged
    • Targeted
    • Audited
    • Automated

    Tailor Your Digital Marketing Strategist Resume to a Job Description:

    Highlight Relevant Marketing Channels

    Carefully examine the job description for specific marketing channels the company prioritizes, such as social media, email, or SEO. Ensure your resume prominently features your experience and successes with these channels, using the same terminology. If you have experience with similar channels, emphasize your transferable skills and how they can benefit the company.

    Showcase Campaign Success Metrics

    Identify the key performance indicators (KPIs) and success metrics mentioned in the job posting. Tailor your work experience to highlight campaigns where you achieved or exceeded these metrics, such as conversion rates, engagement levels, or ROI. Use quantifiable results to demonstrate your impact and align with the company's goals.

    Emphasize Strategic Planning Skills

    Focus on the strategic planning aspects of the role by showcasing your ability to develop and execute comprehensive marketing strategies. Highlight your experience in conducting market research, audience segmentation, and competitive analysis. Demonstrate your capability to align marketing strategies with business objectives and drive measurable growth.

    ChatGPT Resume Prompts for Digital Marketing Strategists

    Digital Marketing Strategists no longer just track clicks and impressions. Today, they drive growth through data-driven insights and cross-channel strategies, making it harder to capture true impact on a resume. A ChatGPT resume writer helps turn complex results into clear, compelling stories. Show your strategic value. Use these prompts to get started.

    Digital Marketing Strategist Prompts for Resume Summaries

    1. Create a resume summary that highlights my expertise in developing data-driven digital marketing strategies that increased lead generation by [X]% and improved ROI by [Y]%, emphasizing my ability to align campaigns with business goals.
    2. Write a summary showcasing my experience managing multi-channel marketing campaigns using tools like [Google Analytics, HubSpot, or SEMrush] to drive brand awareness and customer engagement.
    3. Generate a summary that reflects my skills in leveraging AI and automation to optimize marketing workflows and deliver measurable growth in pipeline and revenue.

    Digital Marketing Strategist Prompts for Resume Bullets

    1. Write achievement-focused bullet points describing how I used [specific tool or platform] to increase conversion rates by [X]% and contributed to a [Y]% growth in qualified leads.
    2. Create bullets that quantify my impact on campaign performance, such as improving click-through rates, reducing cost per acquisition, or boosting customer retention through targeted strategies.
    3. Develop bullet points that explain how I integrated AI-driven analytics to identify key audience segments and optimize budget allocation, resulting in [specific outcome].

    Digital Marketing Strategist Prompts for Resume Skills

    1. List core digital marketing skills I possess, including proficiency in [SEO, PPC, content marketing, data analysis], and highlight my experience with AI-powered marketing tools.
    2. Generate a skills section that balances technical abilities like campaign management and analytics with soft skills such as strategic planning and cross-functional collaboration.
    3. Create a skills list emphasizing my expertise in marketing automation platforms, data visualization, and performance measurement to demonstrate my ability to drive results.

    Resume FAQs for Digital Marketing Strategists:

    How long should I make my Digital Marketing Strategist resume?

    A Digital Marketing Strategist resume should ideally be one to two pages long. This length allows you to present a comprehensive overview of your skills and experiences without overwhelming the reader. Focus on highlighting your most relevant achievements and skills, such as successful campaigns and data-driven results. Use bullet points for clarity and ensure each point demonstrates your strategic impact. Tailor your resume for each job application to maximize relevance and effectiveness.

    What is the best way to format my Digital Marketing Strategist resume?

    A hybrid resume format is ideal for a Digital Marketing Strategist, combining chronological and functional elements. This format showcases your strategic skills and achievements while providing a clear timeline of your career progression. Key sections should include a summary, skills, experience, and education. Use clear headings and ample white space for readability. Highlight metrics-driven accomplishments to demonstrate your ability to drive results and adapt to industry trends.

    What certifications should I include on my Digital Marketing Strategist resume?

    Relevant certifications for Digital Marketing Strategists include Google Analytics, HubSpot Content Marketing, and Facebook Blueprint. These certifications demonstrate proficiency in essential tools and platforms, showcasing your ability to analyze data and create effective marketing strategies. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained. This highlights your commitment to staying updated with industry standards and enhances your credibility as a strategist.

    What are the most common mistakes to avoid on a Digital Marketing Strategist resume?

    Common mistakes on Digital Marketing Strategist resumes include lack of quantifiable achievements, generic language, and outdated skills. Avoid these by emphasizing metrics-driven results, using industry-specific terminology, and showcasing current digital marketing trends and tools. Ensure your resume is tailored to each job description, focusing on relevant experiences and skills. Maintain a professional tone and format, ensuring consistency in font and style to enhance readability and professionalism.

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