Common Responsibilities Listed on Media Buyer Resumes:
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Media Buyer Resume Example:
A strong Media Buyer resume should emphasize your ability to develop and execute successful media buying strategies that result in increased traffic, lead generation, and sales for your clients. Highlight your negotiation skills and ability to secure cost savings on media rates and placements, as well as your expertise in analyzing and optimizing media campaigns for various industries. Showcase your experience in managing budgets, presenting media plans, and staying informed on industry trends to provide valuable insights and recommendations to clients.
Highly skilled Media Buyer with 4 years of experience in developing and executing successful media buying strategies for clients in various industries. Proven track record in achieving significant increases in website traffic, lead generation, and sales through effective negotiation, analysis, and optimization of media campaigns. Exceptional skills in managing budgets, presenting media plans, and providing valuable insights and recommendations to clients.
03/2022 – Present
- Developed and executed a media buying strategy that resulted in a 25% increase in website traffic and a 20% increase in lead generation for a B2B client in the healthcare industry.
- Negotiated media rates and placement with vendors, resulting in a 15% cost savings for a national retail client's holiday campaign.
- Analyzed and optimized media campaigns for a political campaign, resulting in a 10% increase in voter turnout in a key district.
03/2020 – 03/2022
AdVision Media Solutions
- Managed a $3M media budget for a national consumer goods brand, ensuring campaigns stayed within budget while achieving a 15% increase in sales.
- Developed and presented media plans to clients, resulting in a 75% client retention rate and a 20% increase in new business referrals.
- Monitored industry trends and competitive media campaigns, providing insights and recommendations to clients that resulted in a 10% increase in market share for a telecommunications client.
Junior Media Buyer
03/2019 – 03/2020
- Analyzed target audience and developed media plans for a regional restaurant chain, resulting in a 30% increase in foot traffic and a 25% increase in sales.
- Researched and evaluated new media opportunities for a financial services client, resulting in a successful influencer marketing campaign that generated a 50% increase in social media engagement.
- Tracked and reported on campaign performance for a national automotive brand, providing insights and recommendations that led to a 10% increase in website conversions and a 5% increase in dealership visits.
SKILLS & COMPETENCIES
- Media planning and strategy development
- Media buying and negotiation
- Budget management
- Campaign analysis and optimization
- Client relationship management
- Industry trend monitoring
- Competitive analysis
- Target audience analysis
- Media research and evaluation
- Influencer marketing
- Campaign performance tracking and reporting
- Market share growth
- Sales growth
- Lead generation
- Website traffic growth
- Presentation skills
- New business referrals
- Social media engagement
- Website conversion optimization
- Team collaboration and communication
COURSES / CERTIFICATIONS
Interactive Advertising Bureau (IAB) Certification
Interactive Advertising Bureau (IAB)
Google Ads Certification
Programmatic Advertising Certification
Interactive Advertising Bureau (IAB)
Bachelor of Science in Advertising
2016 - 2020
Media Planning and Buying