Paid Social Senior Strategist

Tinuiti • New York City, NY

5d • Remote

About The Position

As a Paid Social Senior Strategist at Tinuiti, you will lead full-funnel Paid Social strategy and day-to-day performance across platforms including Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit, with LinkedIn and X as relevant. You will grow new customers, revenue, and lifetime value while maintaining efficiency. The role turns data and creative learnings into clear decisions, tests innovations, and scales successful approaches. You will use automation and Bliss Point insights to focus investment where it performs best, partner with Creative, Analytics, Product/Bliss Point, and Client Leadership, and mentor Specialist and Senior Specialist teammates while developing reusable playbooks.

You will translate executive business goals into growth-focused plans across prospecting, retargeting, and loyalty; communicate options and trade-offs; and lead business reviews connecting media to revenue, customer acquisition cost, and lifetime value. The role also involves helping clients understand how Paid Social works with other channels, proposing integrated plans and measurement approaches, piloting platform automation and features, applying Bliss Point insights, designing tests, maintaining reliable measurement signals, forecasting impact and risk, and addressing recurring inefficiencies across accounts.

Tinuiti describes its working principles as high craft standards, feedback, technology and AI adoption, innovation and measurable business outcomes, ownership, speed, accountability, and eliminating waste. The position is fully remote. The hiring salary range is $95,000–$115,000, with an incentive program that includes a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Tinuiti provides additional information about benefits, incentive pay, and equity upon request.

Requirements

• At least 7 years of experience managing Paid Social at scale across Meta and TikTok.
• Hands-on experience with Meta Advantage+, value optimization, and CAPI; TikTok Smart Performance; Pinterest Performance+; creative testing frameworks; audience design and signals; and basic social-commerce catalog/DPA.
• Comfort with GA4 and platform analytics.
• Ability to design tests, define success measures, forecast outcomes, and connect media performance to revenue, CAC, and LTV.
• Executive-ready storytelling, expectation setting, and conflict-resolution skills.
• Demonstrated experience mentoring P2–P3 talent.

Nice To Haves

• Experience with Pinterest, Snapchat, Reddit, LinkedIn, or X.

Responsibilities

• Lead full-funnel Paid Social strategy and day-to-day performance across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit, with LinkedIn and X as relevant.
• Turn executive business goals into growth-focused plans spanning prospecting, retargeting, and loyalty; set expectations, present options and trade-offs, and secure alignment.
• Lead QBR narratives that connect media performance to business outcomes such as revenue, CAC, and LTV, and manage high-stakes adjustments with trust and transparency.
• Connect Paid Social plans with Search, Commerce/Retail Media, Lifecycle, TV/Audio, and Creative, and propose integrated plans and measurement approaches.
• Orchestrate platform features and automation, pilot innovations safely, measure results, and scale successful approaches.
• Apply Bliss Point insights—including Forecasting, Always-On Incrementality, Creative Insights, and Brand Equity—to guide budgets, innovations, and creative and audience decisions; provide structured product feedback.
• Design lift or holdout tests where feasible, or appropriately powered A/B tests; define success thresholds, maintain a regular measurement cadence, and forecast impact and risk.
• Maintain reliable measurement signals, including pixel/CAPI, event mapping and priorities, UTMs, and GA4, and explain data caveats when recommending changes.
• Identify recurring waste across accounts, address root causes, and establish practical standards for the team.
• Coach teammates in reliable working routines, share results, and turn successful approaches into reusable playbooks.
• Mentor Specialist and Senior Specialist teammates and teach clients and colleagues Paid Social and cross-channel best practices.

Benefits

• Unlimited paid time off.
• 20 paid holidays.
• Fully remote work environment and flexibility.
• Medical, dental, vision, life, and disability coverage.
• Flexible spending accounts.
• Retirement plan with a 100% match on contributions up to 4%.
• Fringe and Forma perks and wellness benefits.
• Unlimited telemedicine and teletherapy at no cost.
• Thankful giving.
• Equity.
• Birthing parents receive 16 weeks of parental leave at 100% pay after birth or adoption; partners receive 12 weeks.
• On-demand learning, mentorship, and leadership and management development programs and resources.
• Monthly variable revenue payment opportunity through the RevShare incentive program.
• Discretionary annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed