Social Media Strategist

America's Floor Source•Columbus, OH

1d•Onsite

About The Position

The Social Media Strategist will own organic social across a family of retail brands, developing each brand’s strategy, presence, and voice to build audiences and generate demand. The role treats social as a channel for moving customers from inspiration to action, driving qualified traffic and leads, supporting ecommerce, and increasing retail showroom traffic. The strategist will develop a point of view on platform strategy, formats, community building, and social’s connection to the broader marketing funnel, informed by a deep understanding of target consumers and their flooring-project decisions. This is both a strategic and hands-on content creation role. The strategist will plan, shoot, and edit photography and video, produce brand-aligned content and copy, and collaborate with the Manager, Brand & Creative, the copywriter, designers, creators, influencers, manufacturers, and other partners. The role also includes manufacturer co-op campaigns, daily community management, performance reporting, and approximately 10 hours per week (roughly 25% of the role) supporting production design under the direction of the Manager, Brand & Creative. The position is fully on-site at the corporate office in Columbus, Ohio.

Requirements

3–5 years of experience creating content and managing social media for a brand, with demonstrated audience growth and engagement across platforms.
A builder’s mindset, with evidence of testing approaches and driving outcomes such as followers, traffic, leads, or sales through social.
Strong photography and videography skills, including the ability to shoot, edit, and publish high-quality photo and short-form video content using standard editing tools.
Working proficiency with design tools and comfort adapting and producing visual assets.
Strong critical-thinking and problem-solving skills, including the ability to work through ambiguity and complete work independently.
Self-starter who is resourceful, fast, and comfortable owning outcomes in a growing, evolving brand.
Excellent writing skills and a sharp eye for composition and basic design principles.
Excellent communication and collaboration skills across cross-functional teams and with external partners.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.

Nice To Haves

Flooring or interior design experience.
Event experience.
Passion for interior design, home inspiration, and the home-improvement space.

Responsibilities

Develop and own organic social strategy across retail brands, aligning each brand’s presence and voice with its positioning and target consumer.
Create social content and campaigns intended to grow an engaged following, drive qualified traffic and leads, and support ecommerce and retail foot traffic.
Guide platform strategy, content formats, community-building, and social’s role in the broader marketing funnel.
Learn about target consumers and what motivates them to begin and complete a flooring project, and use those insights to shape content.
Create brand-aligned short-form video, photography, and still-image content for social platforms.
Plan, shoot, and edit photo and video content, from quick in-the-moment captures to more produced pieces.
Partner with the Manager, Brand & Creative to establish each brand’s social visual style and content pillars.
Write engaging, on-brand social copy and collaborate with the copywriter on brand voice and messaging.
Coordinate with content creators, influencers, and partners to extend reach and introduce fresh voices.
Collaborate with internal and external designers and other stakeholders to develop on-brand, performance-oriented content.
Partner with manufacturers on co-op campaigns and translate shared marketing opportunities into social content and campaigns.
Adapt and elevate manufacturer-provided assets for the company’s social channels and coordinate with the brand team to meet brand standards and partner requirements.
Manage day-to-day community activity by responding to comments, messages, mentions, and reviews promptly and authentically.
Engage proactively with customers, influencers, industry voices, and local community partners.
Identify trends, cultural moments, and community opportunities and act on them promptly.
Spend approximately 10 hours per week supporting production design under the direction of the Manager, Brand & Creative.
Adapt and version creative assets for formats used across channels and campaigns.
Track and report audience growth, engagement, traffic, leads, and conversions attributable to social.
Use performance data to refine strategy and optimize content and effort.
Partner with analytics to connect social results to broader attribution and marketing-performance reporting.