Social Media & Content Strategist

Zello•Austin, TX

About The Position

Zello is seeking a Social Media & Content Specialist to own and grow the company’s organic brand presence across LinkedIn, Instagram, Facebook, X, and TikTok. The role is part of the Marketing team and collaborates across the company to showcase Zello’s products, people, and culture through social content, short-form video, and data-informed strategy. The specialist will manage the social content calendar, develop and produce video, measure performance, and continuously refine content based on results. The role also supports product launches, campaigns, executive and team thought leadership, influencer partnerships, and real-time coverage of trade shows, conferences, and company events. The position is focused on organic content, brand storytelling, and genuine online engagement that supports business outcomes; video creation and cross-functional collaboration are core parts of the work.

Requirements

Experience managing social media accounts and a track record of measurable organic growth.
Ability to translate complex or technical ideas into audience-relevant content across formats, including short-form video and LinkedIn carousels.
Ability to plan, shoot, and edit short-form video without a full production team.
Ability to interpret performance data and turn it into clear recommendations.
Strong storytelling and content-development skills, including eliciting narratives from cross-functional partners.
Organization and self-direction to manage a content calendar, multiple projects, and competing deadlines.
Curiosity about social platforms and a habit of testing new formats, hooks, and ways to reach audiences.
Comfort working cross-functionally; this is not a siloed position.
Interest in organic content, brand storytelling, and genuine online engagement rather than a role focused purely on paid media or copywriting.
Compliance with applicable security, privacy, and compliance requirements.

Responsibilities

Own and execute Zello’s social content calendar across LinkedIn, Instagram, TikTok, Facebook, and X, maintaining a consistent publishing cadence.
Test content formats, posting cadence, and tactics to improve engagement, click-through rate, and organic performance.
Research and implement emerging platform best practices to maximize reach without paid spend.
Monitor competitor activity and industry trends to keep content relevant and differentiated.
Build a curated network of relevant influencers and content creators, and develop outreach, collaboration, and performance-measurement frameworks.
Plan, script, film, and edit short-form video optimized for social platforms.
Produce promotional video content for marketing assets such as blogs, whitepapers, and product features.
Create team, culture, and company storytelling content that showcases Zello’s human side.
Repurpose existing video assets into social-ready clips.
Track and report monthly performance metrics, including impressions, reach, engagement rate, click-through rate, and follower growth.
Translate performance data into actionable recommendations and refine content strategy accordingly.
Present findings to the broader marketing team and align social activity with company goals, pipeline contribution, and brand awareness.
Partner with product and marketing teams on social content plans for product launches and feature releases, translating technical features for buyers and end users.
Support executive and team-led content that positions Zello as a thought leader in frontline communication and connected worker technology.
Turn case studies, interviews, and real-world use cases into social content that builds trust and credibility.
Capture and distribute real-time social content at trade shows, conferences, and company events, planning pre-, during-, and post-event coverage.
Collaborate cross-functionally and manage a content calendar, multiple projects, and competing deadlines.
Comply with security, privacy, and compliance requirements applicable to the role and to all Zello personnel.