Paid Social Strategist

National Debt Relief, LLC.•,

2d•$86,500 - $99,500•Remote

About The Position

National Debt Relief is hiring a hands-on Paid Social Strategist to drive customer acquisition on Meta and TikTok across multiple brands. The role combines media buying and creative strategy, with ownership of the process from concept and asset development through campaign launch, optimization, and performance reporting. The strategist is accountable for efficient, compliant growth in enrolled debt and reports to the Director of Paid Social. The position involves building and optimizing campaigns directly in advertising platforms, coordinating creative requests across brands, monitoring performance, and developing and adapting creative. The role also works with compliance to obtain approval for ad copy and claims before launch.

Requirements

At least 5 years running paid social customer acquisition, with deep hands-on Meta Ads Manager experience and strong TikTok Ads Manager experience.
Track record of scaling lead-generation or direct-response accounts to efficient CPA targets; experience with large budgets is ideal.
Experience managing multiple concurrent projects and a clear system for tracking asset development and launch.
Experience with partnership ads, creator programs, or UGC programs.
Working knowledge of conversion API, event setup, value-based bidding, and lead-quality optimization.
Comfort with data and ability to build and explain performance analysis.
Clear written communication and a bias toward fast, independent execution.
Demonstrated creative skill, including strong instincts for hooks, messaging, and visual storytelling, and working ability with tools such as Monday, Claude, and Trybe.
High school diploma or equivalent required.
Computer competency and ability to work with a computer and navigate multiple computer systems while multitasking.
Ability to prioritize multiple tasks and projects simultaneously.
Exceptional written and verbal communication skills.
Punctuality and consistent attendance.
Ability to meet high monthly performance expectations and work in a fast-paced, high-volume setting.
Ability to remain calm and professional during difficult discussions and take constructive feedback.
Availability for a full-time position.

Nice To Haves

Bachelor’s degree in business or a related field.
Experience in financial services, debt relief, or another regulated vertical, including working with compliance on ad review.
Experience with Spanish-language or multicultural audiences.

Responsibilities

Build, launch, and scale Meta and TikTok campaigns, ad sets, and ads directly in the platforms.
Make daily optimizations to budgets, bids, audiences, placements, and campaign pauses based on CPA, CPQL, ABI, and enrolled debt.
Manage value-based bidding setups and conversion API events so platforms optimize toward qualified and enrolled outcomes.
Plan and run structured tests of creative, audiences, bidding, and landing pages, using clear hypotheses and readouts.
Expand into new audiences and formats, including Spanish-language campaigns and partnership ads.
Manage concurrent creative requests across multiple brands and prioritize them by expected impact.
Track assets from request through development, approval, launch, and performance using consistent naming conventions.
Keep stakeholders informed about project status, timelines, and blockers.
Deliver regular performance readouts covering results, learnings, and next actions.
Identify creative fatigue, audience saturation, and opportunities to scale; share learnings across brands.
Develop concepts, hooks, scripts, and copy for static, video, UGC-style, and Stories/Reels placements.
Edit or direct new creative in-house and in collaboration with designers, editors, and creators.
Adapt winning creative across platforms and brands while maintaining each brand's voice.
Work with compliance to obtain approval for ad copy and claims before launch.