Senior Strategist, Paid Media (Social)
About The Position
As a Senior Strategist, Paid Media at Direct Agents, you will be a strategic growth partner to clients, using data-driven insights through the proprietary Kanopy platform and cross-channel expertise to drive business outcomes such as revenue, lifetime value, and market share. You will work at the intersection of strategy, technology, and performance to help clients scale their businesses and respond to the evolving digital landscape. This role leads integrated media strategy and planning across programmatic, paid social, and paid search, while partnering with execution teams on optimization and experimentation. It also involves advising clients, identifying account growth opportunities, communicating ROI-focused recommendations to senior stakeholders, and overseeing the quality of client-facing work and account teams. The position is based at Direct Agents’ New York City headquarters and follows an in-office Monday–Thursday schedule.
Requirements
- 4–6 years of experience in paid media marketing across search, social, or programmatic.
- Expertise in paid social platforms; Meta Ads Manager, Pinterest, and LinkedIn are mentioned as preferred platforms.
- Ability to translate data into strategic business recommendations and actionable growth plans.
- Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology.
- Strong analytical and problem-solving skills, with proficiency in Microsoft Excel.
- Expert understanding of customer acquisition and direct-response online marketing.
- Entrepreneurial spirit and a proven track record of taking initiative.
- Big-picture strategic perspective and willingness to take a hands-on approach.
- Excellent written and verbal communication skills, including the ability to present to C-suite executives.
- Ability to prioritize tasks, multitask, and manage time efficiently.
- Must reside or be willing to relocate within commuting distance of the NYC headquarters.
Nice To Haves
- Experience with e-commerce, subscription, entertainment, or direct-response clients.
- Experience with TTD, StackAdapt, DV360, Yahoo, or Google Ads.
Responsibilities
- Serve as a trusted growth advisor to assigned client accounts, prioritizing business impact such as lifetime value, market share, and revenue growth over tactical metrics.
- Use the proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations.
- Lead integrated media strategy and planning across programmatic, paid social, and paid search.
- Partner with paid media execution teams to guide optimization and implement experimentation strategies.
- Identify account growth opportunities and recommend new services based on performance patterns.
- Lead weekly or bi-weekly client calls, quarterly business reviews, and executive presentations using ROI-focused storytelling.
- Stay current on emerging platforms and capabilities and bring innovative ideas to client engagements.
- Learn, use, and contribute to proprietary agentic AI tools and automations.
- Quality-assure client-facing deliverables and oversee account and specialist teams on project and client matters.
Benefits
- Potential performance-based bonus, including a possible bi-annual bonus based on company and individual performance.
- Regular performance reviews and quarterly growth-path check-ins.
- Health, dental, vision, and mental health benefits, including One Medical, Talkspace, KindBody, and Health Advocate.
- 15–24 days of PTO per year depending on seniority, a birthday off, 7 sick/safe days, and up to 12 weeks of paid parental leave.
- New MacBook Pro and access to cutting-edge AI tools.
- Commuter benefits and Citibike membership.
- Dog-friendly office and regular team events.
- Four-day workweek.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
