Senior Social Media Strategist
About The Position
Balanced Body is seeking a Senior Social Media Strategist to lead and evolve its social media presence. This strategic role will develop and execute high-impact social media strategies that build brand affinity, drive engagement, and support marketing and business objectives. The strategist will serve as a thought partner to marketing leadership and collaborate with internal and external stakeholders to shape the company’s digital presence. The role owns cross-platform strategy, content development, publishing, community management, influencer and creator collaborations, paid social campaigns, performance measurement, and reporting. It also involves evaluating emerging platforms and tools, managing agency partners, and mentoring or managing junior team members and freelancers as the social team grows. The position is 100% onsite in Sacramento, with a Monday–Friday schedule from 8:00 AM to 5:00 PM. Evening and weekend work may be needed to support key social media activations and community engagement initiatives.
Requirements
- 6+ years of progressive social media experience, including senior-level ownership of strategy, execution, and reporting.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven success developing and scaling brand social strategy across multiple channels.
- Experience managing social media advertising campaigns and influencer partnerships.
- Expertise with Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
- Exceptional copywriting, storytelling, and content planning skills.
- Strong project management and cross-functional collaboration skills.
- Data-driven mindset and ability to translate insights into actionable strategy.
- Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
Nice To Haves
- Experience in the wellness, fitness, or Pilates industry.
- Familiarity with Wrike or other project management tools such as Asana or Basecamp.
Responsibilities
- Own and evolve Balanced Body’s cross-platform social media strategy in alignment with brand objectives, product launches, and growth targets.
- Lead audience analysis, competitive audits, and platform performance reviews to guide strategy and content direction.
- Develop and curate on-brand content, including video, photography, copy, user-generated content, and graphics, for current and emerging platforms.
- Oversee day-to-day publishing and community management while maintaining an engaging and authentic brand voice.
- Create and manage a strategic content calendar with internal stakeholders, coordinating social media with product cycles, events, and campaigns.
- Lead influencer and creator collaboration strategy and identify partnerships to extend brand reach and trust.
- Define KPIs, track platform performance using tools such as Sprout Social and Google Analytics, and present actionable monthly reports and insights to leadership.
- Plan, manage, execute, and optimize paid social campaigns.
- Monitor trends and emerging technologies and evaluate new platforms and tools for potential brand use.
- Mentor or manage junior team members and freelancers as the social team scales.
- Manage the activity of direct agency partners.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Employer-paid life insurance
- Employer-paid long-term disability insurance
- 401(k) plan with match
- Paid time off
- Paid holidays
- Competitive compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
