Social Media Strategist

MM Coaching Limited

8h•Remote

About The Position

Marriage Reset is hiring a Social Media Strategist to take full ownership of its organic social department. The company’s coaching programmes help men rebuild their relationships and become better husbands. Paid media currently drives most client acquisition, and the goal of this role is to strengthen the organic presence, build trust in the brand, and consistently generate qualified inbound calls. Instagram is the primary growth priority. The strategist will work directly with co-founder and main spokesperson Josh Hudson to develop the organic content strategy, plan several months ahead, establish monthly content agendas, and direct work from initial concept through final approval. Responsibilities span content angles, scripts in Josh’s voice, recording briefs, and a repeatable content waterfall that adapts long-form recordings for different platforms. The role manages and develops editors and copywriters, reviews their work, and owns the quality of published content. It also collaborates with the wider marketing team to maintain a consistent digital brand. The strategist will assess audience growth and content performance across organic channels and work with sales to understand how content contributes to qualified enquiries and booked calls, using that evidence to set priorities and improve results. The role requires initiative, informed creative decisions, and the ability to lead without close supervision. This is a fully remote engagement under an independent contractor agreement, requiring a full-time commitment. Compensation includes a base salary plus performance incentives linked to sales. Core working hours are aligned with EST/PST.

Requirements

Demonstrated organic social growth, supported by starting and ending audience figures, a clear timeframe, and evidence of personal contribution.
Experience developing content strategies over several months, directing production, and adapting plans based on performance.
Ability to connect creative decisions to wider business objectives.
Advanced copywriting and scriptwriting skills, including hooks, storytelling, and copywriting frameworks.
Ability to translate a founder’s expertise into compelling content while retaining the founder’s voice.
Experience building and managing a repeatable system for adapting long-form recordings into short-form video and other platform-specific content.
Direct experience managing video editors and copywriters, setting briefs, reviewing scripts and edits, coaching team members, and maintaining quality and deadlines.
Practical experience integrating AI into content production or editing workflows, with editorial oversight for accuracy, quality, and brand voice.
Excellent written and spoken English, including the ability to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction.
Ability to take initiative and lead a department without close supervision.
Ability to provide evidence of relevant experience.

Nice To Haves

Substantial growth achieved for a founder’s account, especially on Instagram; strong growth from the candidate’s own account or another brand is also considered.
Adding around 100,000 followers to another person’s account, or growing one’s own account to that size.
Experience in a coaching specialty.
A record of building an audience through YouTube or other long-form content.
A demonstrable contribution to multimillion-dollar sales, with a clear understanding of how that contribution was measured.

Responsibilities

Own and lead Marriage Reset’s organic social media department.
Develop the organic content strategy with co-founder and spokesperson Josh Hudson.
Plan content several months ahead and establish the monthly content agenda.
Direct content work from initial concept through final approval.
Develop content angles, write scripts in Josh Hudson’s voice, and prepare recording briefs.
Run a repeatable content waterfall that adapts long-form recordings into content tailored to each platform.
Establish and maintain a consistent production and publishing schedule.
Manage and develop video editors and copywriters, including briefing, reviewing, coaching, and holding them accountable for quality and deadlines.
Take responsibility for the quality of all published content.
Work with the wider marketing team to maintain a consistent brand across the digital presence.
Analyze audience growth and content performance across organic channels.
Work with sales to assess how organic content contributes to qualified enquiries and booked calls.
Use performance evidence to set priorities and improve results.