Social Media Strategist

Seen Health • Alhambra, CA

8h • $90,000 - $120,000

About The Position

Seen Health is seeking an experienced, self-driven Social Media Strategist to own its social media channels day to day. The role is part of the Brand & Marketing team and supports a brand that reflects the dignity, warmth, and cultural roots of the care Seen Health provides. The strategist will plan and publish content, edit short-form video, grow the community, respond to interested families, and route qualified leads to the Outreach & Enrollment team. The role also helps shape Seen Health’s voice and turns insights about seniors and their families into action.

The strategist will manage Chinese channels (Xiaohongshu/RedNote, WeChat, and Douyin) and U.S. channels (Instagram, LinkedIn, and Facebook). The position is based in Los Angeles, and the ability to commute to Alhambra is required.

Requirements

• Experienced and self-driven social media strategist.
• Based in Los Angeles.
• Ability to commute to Alhambra.

Responsibilities

• Own Chinese (Xiaohongshu/RedNote, WeChat, Douyin) and U.S. (Instagram, LinkedIn, Facebook) channels, maintaining a weekly content calendar and posting cadence for each.
• Manage publishing details, including captions, subtitles, covers, scheduling, account access, and Chinese-platform verification rules.
• Edit and publish short-form video weekly using footage from the team.
• Create image and promotional posts, including event content and requests from Outreach & Enrollment.
• Capture center life and cultural celebrations while ensuring participant consent and compliance review.
• Repurpose brand films and participant stories across channels.
• Manage direct messages and comments, reply warmly, and hand qualified leads to Outreach & Enrollment.
• Find and manage creator and micro-influencer partnerships, and support paid promotion of top-performing video.
• Track performance, share insights and recommendations, and provide regular progress updates.
• Build simple, efficient workflows, including smart use of AI tools.

Benefits

• Medical, dental, and vision benefits for employees and their families.
• Life insurance and disability benefits.
• Parental and caregiver leave.
• Lunch, snacks, and coffee.
• Paid time off across holidays, vacation time, personal days, and sick days.
• 401(k) plan.
• Personal and professional development, including CME support and career growth opportunities.
• Subscriptions and training on using AI tools.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed