Senior Social Media Strategist

Balanced Body•Sacramento, CA

1d•Onsite

About The Position

Balanced Body is seeking a Senior Social Media Strategist to lead and evolve its social media presence. This strategic role shapes how the company presents itself in digital channels and supports brand affinity, engagement, marketing, and business objectives. The strategist works as a thought partner to marketing leadership and collaborates with internal and external stakeholders. The role owns cross-platform social strategy and content, audience and competitive analysis, publishing and community management, influencer partnerships, paid social campaigns, measurement and reporting, and evaluation of emerging platforms and tools. It also includes mentoring or managing junior team members and freelancers as the social team scales, and managing direct agency partners’ activity. Balanced Body is a family-owned designer and manufacturer of Pilates equipment and provider of instructor training and continuing education. The company does business in more than 100 countries and emphasizes environmentally friendly business practices. This position is 100% onsite in Sacramento, with a Monday–Friday schedule of 8:00 AM–5:00 PM and evenings or weekends as needed for key activations and community engagement.

Requirements

At least 6 years of progressive social media experience, including senior-level ownership of strategy, execution, and reporting.
Bachelor’s degree in Marketing, Communications, or a related field.
Proven success developing and scaling brand social strategy across multiple channels.
Experience managing social media advertising campaigns and influencer partnerships.
Expertise with Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
Exceptional copywriting, storytelling, and content planning skills.
Strong project management skills and cross-functional collaboration experience.
Data-driven mindset and ability to translate insights into actionable strategy.
Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
Ability to work onsite in Sacramento, Monday through Friday, 8:00 AM–5:00 PM, and evenings and/or weekends as needed.

Nice To Haves

Experience in the wellness, fitness, or Pilates industry.
Familiarity with Wrike or other project management tools such as Asana or Basecamp.

Responsibilities

Own and evolve cross-platform social media strategy in alignment with brand objectives, product launches, and growth targets.
Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
Develop and curate on-brand content, including video, photo, copy, user-generated content, and graphics, across current and emerging platforms.
Oversee day-to-day publishing and community management, maintaining an engaging and authentic brand voice.
Design and manage a strategic content calendar with internal stakeholders, aligning social media with product cycles, events, and campaigns.
Lead influencer and creator collaboration strategy and identify partnerships to extend brand reach and trust.
Define KPIs, track platform performance using tools such as Sprout Social and Google Analytics, and provide actionable monthly reporting and presentations to leadership.
Plan, manage, execute, and optimize paid social campaigns.
Monitor trends and emerging technologies and evaluate new platforms and tools for potential brand use.
Mentor or manage junior team members and freelancers as the social team scales.
Manage direct agency partners’ activity.
Work evenings and/or weekends as needed to support key social media activations and community engagement initiatives.