Social Media Strategist

Nominal•Austin, TX

5h•Onsite

About The Position

Nominal is seeking a Social Media Strategist to shape the company’s presence across social platforms and build a distinctive audience beyond its existing reach. The role develops and executes social strategy while creating original content that makes Nominal’s people, products, customers, and perspective engaging and accessible. It works closely with founders, engineers, customers, and the marketing team to identify stories, experiment with formats, and establish a recognizable voice across channels. The strategist will guide channel positioning, content pillars, publishing cadence, and audience development across LinkedIn, X, Instagram, and emerging platforms. The work includes creating platform-native content, developing executive presence and recurring formats, supporting company milestones, collaborating with creators, and evaluating performance to improve content and audience growth. The position is in-office five days per week.

Requirements

At least 5 years of experience in social media, content creation, digital media, or a related creative role.
A strong portfolio demonstrating the ability to develop and execute compelling social content, particularly video and other visual formats.
Experience developing and executing social media strategies and understanding how to build audiences and engagement across platforms.
Excellent writing skills and a strong instinct for what makes content interesting, relevant, and shareable.
Hands-on experience filming, editing, and producing social-first video and visual assets.
Strong understanding of how social platforms work, what their audiences respond to, and how content should adapt across channels.
Strong creative judgment and the ability to recognize opportunities, develop original ideas, and translate them into effective content.
Ability to work directly with executives, engineers, customers, and other subject-matter experts to bring their ideas and stories to life.
Applicants must meet U.S. Government export-control eligibility requirements: be a U.S. citizen or national, U.S. lawful permanent resident, refugee, or asylee, or be eligible to obtain the required U.S. Department of State authorizations.

Nice To Haves

Experience building a social presence for a technology company, media brand, or creator-led organization.
Experience developing executive- or founder-led social media strategies.
Familiarity with video production and editing tools such as Adobe Premiere, After Effects, or CapCut.
Experience developing recurring content franchises or building an audience around original formats.
Experience working with creators, influencers, and external collaborators.
Understanding of the technology, engineering, defense, aerospace, or startup ecosystems.
A creator mentality, including comfort working behind the camera and independently and finding creative ways to make interesting content without a large production team.

Responsibilities

Develop and execute social media strategy across LinkedIn, X, Instagram, and emerging platforms, including channel positioning, content pillars, publishing cadence, and audience development.
Concept, produce, and publish original social content in formats such as short-form video, interviews, photography, graphics, and written posts.
Establish and evolve Nominal’s voice across social channels, balancing technical depth, personality, creativity, and accessibility.
Work with founders and leadership to develop their individual voices, identify opportunities to join relevant conversations, and create content that extends their reach.
Identify stories by working with engineers, customers, and partners to find people, projects, technical developments, and moments suitable for social content.
Develop original series, creative concepts, and repeatable content formats that encourage audiences to follow and engage over time.
Monitor platform trends and emerging storytelling formats, test ideas, learn from results, and improve content quality.
Create social content for product launches, company announcements, customer milestones, events, and other company initiatives.
Identify and collaborate with relevant creators, industry voices, and other partners to reach new audiences.
Track channel performance, determine what drives meaningful engagement and audience growth, and apply those insights to future content.