Senior Associate, Paid Social
About The Position
The Senior Associate, Paid Social provides tactical paid social recommendations and manages paid social media campaigns for clients, including planning, executing, optimizing, and reporting on campaign efforts with some oversight from senior team members. The role owns day-to-day campaign management, trafficking, monitoring, and optimization to meet client KPIs, and requires experience with Facebook and Instagram; experience with X, Pinterest, LinkedIn, and Snapchat is a plus. The position also helps train and mentor junior team members. The role involves developing campaign recommendations, managing campaigns within social platforms, monitoring performance against KPIs and budgets, reporting insights, and collaborating with internal and external partners. It also includes staying current on platform changes and industry trends, completing training and certifications as needed, and overseeing routine budget pacing and billing administration. Omnicom’s policy requires employees to work in the office at least three days per week, subject to local law and any additional agency or manager direction.
Requirements
- Proficiency in Microsoft Office applications, including Excel, Outlook, PowerPoint, and Word.
- Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and on at least one other platform, such as X, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn.
- Thorough knowledge of social platform capabilities and how to set up campaigns with differing objectives.
- Comfort working routinely with peers and internal teams in person and via email, phone, and video.
- Strong organizational skills and ability to multitask in a fast-paced environment.
- Ability to prepare presentations and share them with internal stakeholders.
Nice To Haves
- One to two years of experience in a role where paid social media management was a core job responsibility.
- Interest and passion for social media and advertising.
- Experience with X (Twitter), Pinterest, LinkedIn, or Snapchat.
Responsibilities
- Provide tactical details and strategic input to develop paid social media recommendations.
- Independently execute and optimize comprehensive paid social campaigns within platforms, including trafficking campaigns, monitoring creative requests and specifications, conducting quality assurance, meeting timelines, and following paid social best practices.
- Monitor campaign performance against KPI goals and budget parameters, and recommend optimizations based on data and trends.
- Collaborate on routine campaign performance reports, provide observations, and recommend tests internally and with clients.
- Present recommendations and campaign results with next steps and actions, and communicate with internal and external partners while maintaining collaborative professional relationships.
- Stay current on partner offerings, platform enhancements, and industry updates, and make applicable client recommendations.
- Attend internal and external training and complete required social platform certifications as needed.
- Train and mentor Associates and other junior team members.
- Oversee routine budget pacing, including more complex data fees, and oversee billing administration.
Benefits
- Medical coverage
- Dental coverage
- 401(k) plans
- Flexible spending
- Life insurance
- Disability coverage
- Employee discount program
- Employee stock purchase program
- Paid family benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
