Senior Associate, Paid Social

Adelphi Group • Chicago, IL

6d • $40,000 - $75,000 • Hybrid

About The Position

Hearts & Science is seeking a Senior Associate to support paid social campaigns within its Performance Media function. The role focuses on campaign execution and management, testing, budget and flighting plans, analysis, tracking, and optimization. The Senior Associate works closely with a more experienced Supervisor, contributing to campaign planning and learning advanced data analysis and bid management techniques to improve performance.

Senior Associates are expected to work fairly autonomously to meet client goals, develop and implement basic tactical strategies, define goals and timelines, solve problems, and plan for contingencies across awareness, consideration, and conversion campaigns. The position also calls for emerging leadership skills, including training and mentoring junior colleagues, helping onboard team members, challenging existing processes, and contributing ideas to quarterly planning.

The role offers collaboration with social, digital activation, media, and marketing science teams, as well as access to customized platform training and industry research. Employees may also explore other disciplines, such as Marketing Science. The stated salary range is $40,000–$75,000. Omnicom policy requires employees to work in the office at least three days a week, subject to local law and any additional direction from the agency or manager.

Requirements

• Bachelor’s degree in marketing, advertising, or communications, or relevant post-secondary education, training, or equivalent experience.
• At least 1 year of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns.
• Be a proactive self-starter.
• Be a team player committed to training.
• Be willing to work for a fast-paced, results-based company.
• Have strong program management and organizational skills, including the ability to manage multiple projects at once.
• Be confident analyzing and acting on marketing data.
• Be able to operate fairly autonomously to meet day-to-day client goals and expectations.
• Have effective communication skills, including the ability to convey client insights, relate account activity to client business, build client and partner relationships, tailor communication to the audience, and organize ideas in presentations.

Responsibilities

• Conduct testing.
• Plan budgets and campaign flighting.
• Develop insights and actionable implications that demonstrate understanding of client goals across relevant objectives.
• Analyze reports.
• Develop projections and proposals and understand the tools used to create them.
• Understand, implement, and troubleshoot campaign tracking.
• Proactively bring forward ideas to improve account performance.
• Identify and implement advanced optimization tactics.
• Use advanced Excel and campaign management tool skills.
• Execute and manage campaigns and contribute ideas to the planning process.
• Develop and implement basic tactical strategies, define goals and timelines, manage to them, solve problems, and plan contingencies for awareness, consideration, and conversion campaigns.
• Train, mentor, and help onboard more junior team members.
• Challenge existing processes and contribute ideas to quarterly planning sessions.
• Convey insights to clients and connect account activity to their business.
• Build relationships with clients and partners such as advertising engines or networks.
• Adjust communication style to the audience.
• Prepare basic client-facing deliverables and assist with presentations and quarterly reviews.
• Organize ideas and concepts using tools such as PowerPoint.

Benefits

• Customized training from platforms such as Facebook, Twitter, and TikTok.
• Regular updates on industry research and best practices.
• Opportunities to collaborate with colleagues across more than 4,000 employees and 80+ offices worldwide.
• Ability to explore other disciplines, including Marketing Science.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level