Senior Associate, Paid Social
About The Position
The Senior Associate, Paid Social provides tactical paid social recommendations and manages paid social media campaigns for clients with some oversight from senior team members. The role plans, executes, optimizes, and reports on paid social efforts, owning day-to-day campaign management, trafficking, monitoring, and optimization to meet client KPIs. Experience with Facebook and Instagram is required; experience with platforms such as X (formerly Twitter), Pinterest, LinkedIn, Snapchat, TikTok, and Reddit is also relevant. The position stays current on social platform developments and trends and helps train and mentor junior team members. KINESSO is a technology-driven performance marketing agency within IPG Mediabrands, offering capabilities in optimization, analytics, AI, experimentation, performance marketing, data, and technology. It has more than 6,000 employees in more than 60 countries. The role includes routine budget pacing, oversight of more complex data fees, and billing administration. Omnicom policy requires employees to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.
Requirements
- Proficiency in Microsoft Office applications, including Excel, Outlook, PowerPoint, and Word.
- Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and at least one other platform, such as X (formerly Twitter), Snapchat, Pinterest, TikTok, Reddit, or LinkedIn.
- Thorough knowledge of relevant social platform capabilities and how to set up campaigns with differing objectives.
- Comfort working routinely with peers and internal teams in person and through email, phone, and video.
- Strong organizational skills and ability to multitask in a fast-paced environment.
- Ability to prepare presentations and share them with internal stakeholders.
Nice To Haves
- One to two years of experience in a role where paid social media management was a core responsibility.
- Interest and passion for social media and advertising.
Responsibilities
- Provide tactical details and strategic input for paid social media recommendations.
- Independently execute and optimize comprehensive paid social campaigns within platforms, including trafficking, monitoring creative requests and specifications, quality assurance, meeting timelines, and following paid social best practices.
- Monitor campaign performance against KPIs and budget parameters, and recommend optimizations based on data and trends.
- Collaborate on routine campaign performance reports, provide observations, and recommend tests internally and with clients.
- Present recommendations and campaign results, outline next steps, and communicate professionally with internal and external partners.
- Stay current on platform offerings, enhancements, and industry updates, and make applicable client recommendations.
- Attend internal and external training and complete required social platform certifications as needed.
- Train and mentor Associates and other junior team members.
- Oversee routine budget pacing, more complex data fees, and billing administration.
Benefits
- Medical coverage
- Dental coverage
- 401(k) plans
- Flexible spending
- Life insurance
- Disability coverage
- Employee discount program
- Employee stock purchase program
- Paid family benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
