Demand Generation Lead, US
About The Position
The US Demand Generation Lead drives revenue growth in Euromonitor’s US market, which the company identifies as its biggest and most important market and where it expects the most growth. This is a hands-on, target-holding role accountable for leads and opportunities generated, pipeline created, and revenue closed. The role runs an always-on US demand generation programme across campaigns, lead nurture, and regional initiatives. It adapts global campaigns for the US market and develops locally relevant initiatives, such as events, partnerships, and competitive responses. The lead partners closely with local sales on hand-offs, pipeline reviews, forecasting, lead scoring, and qualification. Centralized marketing automation, CRM, and paid media teams execute platform work; the role briefs and guides their regional execution. Success means consistently meeting or exceeding US pipeline and closed-won revenue targets with the local sales team, achieving strong engagement and ROI from global campaigns adapted for the US, and making a measurable pipeline contribution through US-specific initiatives. Euromonitor describes its marketing organization as being reimagined into an AI-powered, automated, data- and technology-led growth engine.
Requirements
- At least 5 years of experience in demand generation or performance marketing.
- All experience must be in B2B marketing; a B2C-only background is not suitable.
- Prior experience personally holding and delivering against a revenue target, rather than only a lead or activity target.
- Comfort partnering closely with local sales teams on hand-offs, forecasting, and pipeline reviews.
- A track record of tailoring national or global campaigns for a specific market with a clear focus on ROI.
- Confidence briefing and directing centralized marketing automation, CRM, and paid media specialists, even without operating those platforms hands-on day to day.
Nice To Haves
- Experience holding a personal revenue or pipeline target is described as ideal.
- Some experience working with AI, professionally or through personal projects.
Responsibilities
- Drive US revenue growth and be accountable for generated leads and opportunities, created pipeline, and closed revenue.
- Run an always-on US demand generation programme covering campaigns, lead nurture, and regional initiatives.
- Tailor global campaigns and initiatives for the US market to drive engagement and ROI.
- Identify US-specific opportunities and develop initiatives such as local events, partnerships, and competitive responses.
- Partner with local sales teams on hand-off criteria, pipeline reviews, forecasting, lead scoring, and qualification.
- Brief and guide centralized marketing automation, CRM, and paid media teams on regional execution.
Benefits
- Healthcare insurance options
- 401k
- Paid time off and generous holiday allowances
- Flexible hours and, in many offices, core hours allowing flexible start and finish times
- Two volunteering days per year in addition to holidays
- Training and development opportunities
- Competitive salary
- Food vouchers
- Saving fund
- Hybrid work setup
- Other perks to support a positive work environment
- Regular social events and opportunities to participate in sports and other groups
- Opportunities for international transfer
- Opportunities for internal promotion and movement across departments
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
