Demand Generation Lead, US

Euromonitor•Chicago, IL

1d•Hybrid

About The Position

The US Demand Generation Lead drives revenue growth in Euromonitor’s US market, which the company describes as its biggest and most important market and the region where it expects the most growth. This is a hands-on, target-holding role accountable for leads and opportunities generated, pipeline created, and revenue closed. The role runs an always-on US demand generation programme, adapts global campaigns for the US market, and develops initiatives around regional opportunities. It works closely with local sales teams on hand-offs, pipeline reviews, forecasting, lead scoring, and qualification. The role also briefs and guides centralized marketing automation, CRM, and paid media teams rather than operating those platforms directly. Success means consistently meeting or exceeding US pipeline and closed-won revenue targets with local sales, achieving strong engagement and ROI from global campaigns adapted for the US, and making a measurable pipeline contribution through US-specific initiatives.

Requirements

At least 5 years of experience in demand generation or performance marketing.
All experience must be in B2B marketing; a B2C-only background is not suitable.
Personally held and delivered against a revenue target, rather than only a lead or activity target.
Comfort partnering closely with local sales teams on hand-offs, forecasting, and pipeline reviews.
Track record of tailoring national or global campaigns for a specific market with a clear focus on ROI.
Ability to brief and direct centralized marketing automation, CRM, and paid media specialists, without necessarily operating those platforms day to day.

Nice To Haves

Experience holding a personal revenue or pipeline target as part of demand generation or performance marketing work.
Some experience working with AI, through a professional role or personal projects.

Responsibilities

Drive US revenue growth and be accountable for leads, opportunities, pipeline, and closed revenue.
Run an always-on US demand generation programme, including campaigns, lead nurture, and regional initiatives.
Tailor global campaigns and initiatives for the US market to improve engagement and ROI.
Identify US-specific opportunities and develop initiatives such as local events, partnerships, and competitive responses.
Partner with local sales teams on hand-off criteria, pipeline reviews, forecasting, lead scoring, and qualification.
Brief and guide centralized marketing automation, CRM, and paid media teams on regional execution.
Contribute to US pipeline and closed-won revenue targets in partnership with the local sales team.

Benefits

Competitive salary.
Healthcare insurance and health insurance options.
Food vouchers.
Saving fund.
Generous holiday allowances and paid time off.
Flexible hours and, in many offices, a Core Hours policy allowing flexible start and finish times.
Hybrid work setup.
Two volunteering days a year in addition to holidays.
Training and development opportunities at all levels.
Opportunities for international transfer.
Opportunities for internal promotion and movement across departments.
Social events, including after-work meetups and summer and Christmas parties, plus sports and other groups.
401k.
Other perks to support a positive work environment.