Sr ABM Tentpoles Summer

The Hershey Company • Lower Swatara Township, PA

6d • $108,840 - $136,050

About The Position

The Tentpoles team drives growth across Hershey’s major seasonal and cultural occasions by combining consumer insights, portfolio strategy, innovation, and merchandising. The Sr. Associate Brand Manager, Tentpoles supports the development and execution of strategies across key occasions, bringing Hershey brands together in consumer-led programs across multiple categories. The role partners cross-functionally to turn consumer, cultural, and occasion insights into actionable portfolio plans.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• At least 3 years of relevant work experience.
• Strong strategic thinking and planning skills, including translating consumer and business insights into actionable recommendations.
• Ability to collaborate across brands and functions and influence without direct authority.
• Strong business acumen, analytical skills, and project management capability, including management of multiple priorities against fixed seasonal milestones.
• Strong written and verbal communication skills for diverse audiences, including senior leadership.
• Functional marketing expertise.
• Demonstrated accountability for business results and economic value creation.

Nice To Haves

• Experience with syndicated and consumer data sources such as Circana and Numerator.
• Experience with integrated marketing, seasonal programs, merchandising, innovation, or commercialization.

Responsibilities

• Use consumer, category, cultural, and occasion insights to identify opportunities that strengthen Hershey’s leadership across key tentpole moments.
• Support tentpole strategy development and translate insights into recommendations for partnerships, product, packaging, promotions, and merchandising.
• Partner across brands to build cohesive programs that use the One Hershey portfolio while maintaining each brand’s distinct role.
• Coordinate with Brand Marketing, Commercial Strategy, Licensing, Consumer Insights, DCS, Supply Chain, Finance, agencies, research vendors, and other partners to execute initiatives from strategy through marketplace activation.
• Manage campaign timelines, asset delivery, and accuracy across channels, ensuring work meets brand standards, consumer needs, and key milestones.
• Manage interconnected workstreams and present clear recommendations to cross-functional partners and senior leaders.

Benefits

• Medical, dental, and vision coverage beginning on Day 1.
• Wellness programs supporting physical and mental health.
• Competitive pay and annual incentive opportunities.
• 401(k) with company match.
• Paid time off and company holidays.
• Flexible ways of working where applicable.
• Career development programs, learning opportunities, and internal mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level