Sr ABM Packtypes Channel Development
About The Position
The Associate Brand Manager on The Hershey Company’s Channel Development Packtypes team helps grow the company’s portfolio by translating enterprise and marketing strategies into product-focused opportunities tailored to key channels. The cross-functional role connects Brand Marketing, Demand Creation Strategy, Channel Development, and Sales to advance Price-Pack Architecture (PPA) strategies across brands and business segments. It combines commercial and analytical thinking with project leadership to identify opportunities, influence decisions, and support growth, profitability, and share.
Requirements
- At least 3 years of relevant professional experience.
- Demonstrated leadership, strategic thinking, analytical, problem-solving, and communication skills.
- Strong overall business acumen and a holistic general-management mindset.
- Ability to lead multiple priorities effectively and collaborate across functions.
- Demonstrated accountability for business results, including sales, income, and profit.
- Experience communicating with a broad range of stakeholders, including senior management.
Nice To Haves
- MBA preferred; relevant internal Hershey experience may be accepted in lieu of an MBA.
- Project management experience preferred.
- Previous P&L exposure is a plus.
- IRI/Circana experience is a plus.
Responsibilities
- Lead priority projects designed to deliver business-segment growth objectives.
- Analyze business performance and translate insights into clear, actionable recommendations.
- Shape the strategic three-year and annual 12-month Price-Pack Architecture pipeline.
- Partner across Brand, Demand Creation, Channel Development, and Sales on product and PPA opportunities.
- Guide priority initiatives through governance, from strategic briefing through commercial alignment and implementation.
- Build cross-functional consensus around project priorities and cost/benefit trade-offs.
- Maintain a strong understanding of the commercial, operational, and financial dimensions of the business.
- Assess customers, competitors, market trends, and the broader business environment to identify implications and opportunities.
Benefits
- Medical, dental, and vision coverage beginning on Day 1.
- Wellness programs supporting physical and mental health.
- Competitive pay and annual incentive opportunities.
- 401(k) with company match.
- Paid time off and company holidays.
- Flexible ways of working where applicable.
- Career development programs, learning opportunities, and internal mobility.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
