Sr ABM Innovation Choc & Adj

The Hershey Company • Lower Swatara Township, PA

5d • $108,840 - $136,050

About The Position

The Associate Brand Manager, DCS Chocolate will help develop holistic, consumer-grounded growth initiatives for Hershey's Kit Kat® and Variety portfolio. The role translates trends, unmet consumer needs, and whitespace opportunities into strategies and leads initiatives from discovery and ideation through commercialization to support Hershey's growth ambitions.

The Chocolate DCS team drives brand strategy, marketing, product innovation, and whitespace growth across Hershey's chocolate portfolio and adjacent categories, including Reese's, Hershey's, Kit Kat®, PayDay, Cadbury, and Brookside.

Requirements

• Bachelor's degree required.
• Minimum 3 years of relevant work experience.
• Strong leadership, strategic thinking, planning, analytical, project management, and communication skills.
• Ability to manage multiple priorities and deliver against timelines.

Nice To Haves

• MBA or relevant master's degree.
• Functional marketing expertise.
• Experience with syndicated data, such as Circana or Numerator.

Responsibilities

• Use knowledge of chocolate and broader snacking trends, consumer needs, and category dynamics to identify whitespace opportunities and translate insights into actionable innovation strategies.
• Analyze and structure complex business opportunities, develop clear recommendations, and present compelling points of view to leaders and cross-functional stakeholders.
• Support new product and non-product initiatives from discovery and ideation through development and commercialization, balancing consumer relevance, business value, and executional feasibility.
• Coordinate projects across company functions, align partners, manage multiple priorities, and deliver milestones on time.
• Lead activities with third-party suppliers, agencies, and research vendors to deliver high-quality insights, creative solutions, and project outcomes.
• Apply strategic thinking, planning, analytics, and general management skills to create economic value and strengthen the Kit Kat® and Variety portfolio.

Benefits

• Medical, dental, and vision coverage beginning on Day 1.
• Wellness programs supporting physical and mental health.
• Competitive pay and annual incentive opportunities.
• 401(k) with company match.
• Paid time off and company holidays.
• Flexible ways of working where applicable.
• Career development programs and learning opportunities.
• Internal mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level