Enterprise Marketing Manager
Corning•Charlotte, NC
•$99,375 - $136,641
About The Position
Corning’s Optical Communications segment provides optical solutions across the communications industry, including carrier network and enterprise network products. The Enterprise Marketing Manager shapes how Corning brings its Enterprise Applications to market, including Core Local Area Network (LAN), Security, Industrial, and Federal. The role sets marketing strategy and leads campaigns and product launches intended to drive pipeline and revenue growth. It works closely with Sales, Market Development, and Product Line Management, with domestic travel of up to 30%.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field.
- At least 7 years of progressive experience in marketing, product marketing, market development, commercialization, or related business functions.
- Experience developing strategic marketing plans and executing integrated campaigns.
- Experience translating technical and market insights into marketing strategies within a matrixed organization.
- Experience using performance analytics to evaluate and refine marketing campaigns.
Nice To Haves
- MBA or advanced business degree.
- Experience in technology, telecommunications, manufacturing, or industrial markets.
- Global or regional marketing experience.
- Experience marketing technical or engineered products.
Responsibilities
- Develop and own integrated marketing plans, including value propositions, positioning, messaging, and buyer personas, aligned with business and revenue goals.
- Lead multichannel and account-based campaigns to build demand, partnering with Sales and Market Development to convert leads into qualified opportunities.
- Support product launches with Product Line Management and Market Development by creating launch materials and sales enablement content for consistent execution across regions.
- Build market intelligence from customer engagement and competitive analysis, serve as the marketing subject matter expert, and represent Corning at trade shows, conferences, and customer meetings.
- Define and track KPIs, use performance analytics to refine campaigns and reallocate investment, and present results to leadership.
Benefits
- Company-wide bonuses and long-term incentives.
- Company-paid pension benefit with fixed contributions.
- Matching contributions to a 401(k) savings plan.
- Medical, dental, and vision benefits.
- Paid parental leave and family building support.
- Fitness benefits.
- Company-paid life insurance and disability benefits.
- Disease management programs, paid time off, and an Employee Assistance Program.
- Employee recognition program.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
