Global Portfolio Marketing Manager – Power

Vertiv•Westerville, OH

9h•Onsite

About The Position

The Global Portfolio Marketing Manager – Power is an experienced individual contributor responsible for shaping how the market understands data center power infrastructure. The role develops and executes product and solution narratives, launch plans, go-to-market execution, outcome measures, and performance tracking for assigned power solutions. Based onsite at Vertiv’s Global Headquarters in Westerville, Ohio, the position reports to the Director of Strategic Portfolio Marketing, Power. It partners with product line leaders and enables global and regional go-to-market initiatives, bringing customer insight into positioning and messaging and translating technical differentiation into customer-relevant narratives. The role emphasizes customer business outcomes, cohesive solution framing, customer journeys and buying criteria, and collaboration across product management, sales, and marketing teams.

Requirements

8–10 years of experience in product marketing, product management, or technical marketing in a B2B environment.
Experience in data center, IT, digital infrastructure, enterprise software, or a similar technology ecosystem and industry.
Technical aptitude, ability to learn technical concepts quickly, and ability to navigate complex, broad product portfolios.
Knowledge of power systems products and solutions, such as UPS, switchgear, power distribution, energy storage, and power or energy software.
Demonstrated ability to manage multiple priorities and projects across numerous stakeholders.
Ability to develop and execute marketing strategies, value propositions, messaging strategies, and go-to-market actions that drive brand impact and opportunity pipeline for new and existing offerings.
Goal-oriented and self-motivated, comfortable with ambiguity, and able to define objectives, own processes and projects, and see them through to completion.
Highly collaborative and able to work across functional teams.
Proactive communication skills and strong attention to detail.
Data analysis experience and ability to communicate findings effectively to varied audiences.
Enthusiastic and persistent problem-solving ability.
Excellent organizational skills and a process-oriented approach.
Legally authorized to work in the United States; sponsorship is not provided.

Responsibilities

Develop and execute positioning, value propositions, solution narratives, and marketing and go-to-market initiatives for assigned power solutions.
Build product launch and growth plans for new and existing solutions across products, systems, software, and solutions.
Support and enhance the relationship between the business unit’s products and technology and Marketing for assigned products.
Serve as a subject matter expert for marketing content, including written content, media, events, and planning, for assigned categories.
Develop product, systems, and solutions positioning and messaging, and build expertise that strengthens external communications, promotion, and sales enablement.
Build and maintain detailed persona profiles for key roles in data center power buying groups.
Help create go-to-market strategies and tactics based on buyer-journey insights for target segments, buying groups, and personas.
Collaborate with global and regional product and sales teams to deliver sales enablement materials and tools.
Monitor market and industry trends and the competitive landscape to shape positioning strategy.
Track trends and provide analysis and insights to Marketing and Global Product Management teams.
Support regional marketing programs for pipeline creation, market growth opportunities, and customer engagement.
Present portfolio marketing initiatives, plans, and outcomes to management and team stakeholders.
Collaborate with brand, communications, digital/web, demand generation, and other business unit marketing colleagues to deliver marketing objectives.
Use Vertiv Operating System methodologies, including best-practice dissemination, lean and continuous improvement, and management cadence with performance metrics, tracking, and accountability.