Brand Manager, Global Portfolio Marketing
About The Position
The Brand Marketing Manager leads the development and execution of portfolio and brand initiatives that contribute to growth across CooperVision’s global contact lens portfolio. Working with global and regional marketing teams and cross-functional partners, the role translates consumer-, customer-, and ECP-centric strategies into commercialization, marketing programs, and product-launch support. The Brand Manager owns defined workstreams within global brand and portfolio strategy, including positioning, messaging, claims, market intelligence, performance analysis, launch and lifecycle planning, and scalable marketing toolkits. The role provides strategic direction to agencies and project partners, evaluates program effectiveness, and recommends actions based on market, customer, competitive, and business performance insights. The role collaborates with Global Marketing, Regional Marketing, Professional Affairs, Clinical Affairs, Regulatory Affairs, Legal, Marketing Communications, Lifecycle Management, Finance, Supply Chain, and other commercial partners. Success calls for strong project management, communication, collaboration, and organizational skills, as well as an interest in understanding consumer, customer, and ECP needs and translating those insights into effective marketing execution. This is a full-time onsite position in Victor, New York, five days per week. It is not eligible for relocation assistance or employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States permanently and without future sponsorship.
Requirements
- 4–7 years of progressive brand, product, portfolio, or commercial marketing experience.
- Demonstrated ability to manage multiple projects and stakeholders while delivering high-quality work.
- Demonstrated ability to use AI-powered tools for research, analysis, presentation creation, and marketing development or refinement.
- Experience translating customer, consumer, or market insights into marketing activities.
- Experience working with research and/or marketing agencies.
- Learning agility and adaptability in a fast-paced environment with evolving priorities and organizational change.
- Proactive communication, including timely updates, appropriate risk escalation, and maintaining stakeholder alignment.
- Strong interpersonal skills and ability to build trust, credibility, and productive cross-functional relationships.
- Analytical mindset with strong data interpretation, problem-solving, and decision-making capabilities.
- Proficiency with AI platforms and Microsoft PowerPoint, Word, Excel, and Outlook.
- Authorization to work in the United States on a permanent and ongoing basis without current or future employer-sponsored work authorization.
- Ability to work onsite in Victor, NY five days per week.
Nice To Haves
- Global or multi-market marketing experience.
- Experience using Salesforce.com and Salesforce Marketing Cloud.
Responsibilities
- Lead assigned global brand and portfolio workstreams that support business growth, differentiation, and long-range strategic priorities.
- Develop and refine brand positioning, messaging, value propositions, claims, and campaign strategies using customer, consumer, professional, market, and competitive insights.
- Translate portfolio strategy into commercialization plans, market guidance, toolkits, and activation frameworks adaptable across regions and countries.
- Identify brand and portfolio opportunities, risks, and strategic choices, and develop recommendations for leadership and cross-functional partners.
- Maintain consistent brand expression and strategic intent while enabling appropriate local market adaptation.
- Build understanding of consumer, customer, and ECP needs, market dynamics, and competitive activity to support marketing strategy and execution.
- Lead competitive intelligence efforts, synthesizing relevant activity and insights to improve marketing effectiveness and commercialization.
- Partner with regional marketing teams and cross-functional stakeholders to support global marketing initiatives and product launches.
- Lead collaboration across Global and Regional Marketing, Professional Affairs, Clinical or Medical Affairs, Regulatory Affairs, Legal, Marketing Communications, Lifecycle Management, Finance, Supply Chain, and other commercial partners.
- Manage global marketing assets, approved claims, and promotional materials to ensure consistency, accessibility, and compliance across markets.
- Support project management, business reviews, and operational activities that enable portfolio marketing priorities.
- Develop and maintain monthly and quarterly business performance reporting using internal and external data sources.
- Track and analyze key performance indicators, identifying trends, risks, and growth opportunities.
- Monitor brand and competitive performance and identify optimization recommendations.
- Support annual brand planning, strategic planning, and business review processes.
- Prepare management presentations and business updates for leadership and cross-functional teams.
Benefits
- The position may be eligible for other types of compensation and benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
