[WEBTOON] Global Brand Marketing Manager
About The Position
WEBTOON Entertainment is a global entertainment company and storytelling platform known for pioneering mobile webcomics and connecting creators with passionate fandoms. As Global Brand Marketing Manager, you will join the Global Brand Task Force and work cross-functionally with teams around the world to build WEBTOON’s brand foundation in the U.S. and, ultimately, globally. This high-visibility role sits at the center of how WEBTOON presents itself to the world, developing brand strategy and delivering campaigns that support measurable user growth. The position is part of the EN Brand & Audience Development team and reports to the Director of Brand & Partnerships.
Requirements
- At least 5 years of brand marketing experience, ideally in entertainment or fandom-driven industries.
- Proven experience developing brand strategies and executing integrated, multichannel marketing campaigns.
- Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
- Experience in a global organization and demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
- Experience collaborating with internal creative teams and external agencies to develop impactful campaigns.
- Strong analytical mindset and ability to use consumer research, brand tracking, and campaign performance data to inform strategy.
- Exceptional project management and organizational skills, including the ability to manage multiple initiatives, budgets, timelines, and stakeholders independently in a fast-paced environment.
- Excellent communication, presentation, and storytelling skills.
- Adaptability and comfort navigating ambiguity, shifting priorities, and a dynamic work environment.
Nice To Haves
- Experience marketing to fandom-driven audiences, with a strong understanding of community building and audience engagement.
- Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities.
- Bilingual proficiency in English and Korean.
Responsibilities
- Help build WEBTOON’s brand foundation in the U.S. and globally, and develop short-, mid-, and long-term strategies to drive brand growth.
- Shape the brand marketing vision, positioning, and core messaging.
- Partner with teams across the company worldwide to ensure consistent brand execution across channels and align initiatives with measurable user-growth goals.
- Own always-on and major brand campaigns and 360-degree, multichannel activations from planning through execution, including digital advertising, out-of-home, experiential, strategic partnerships, and influencer and celebrity partnerships.
- Manage campaign budgets, timelines, and agency and vendor relationships in close partnership with the Creative team.
- Collaborate with Creative teams on campaign concepts, messaging, and creative assets that reinforce the WEBTOON brand.
- Develop measurement frameworks to evaluate campaign effectiveness and optimize future initiatives.
- Track and report campaign and brand performance, including platform metrics and brand health indicators such as awareness, consideration, preference, and perception.
- Develop scalable marketing frameworks and campaign playbooks to improve execution efficiency and collaboration across the Task Force and broader team.
Benefits
- Career development, mentorship, and support for learning and achieving professional goals.
- Health benefits, including vision and dental.
- Generous paid time off.
- Parental leave top-up.
- 401(k) contributions.
- Commuter benefits.
- Global WEBTOON and LINE FRIENDS discount program.
- Winter break shutdown.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
