[WEBTOON] Marketing Manager, Partnerships

WEBTOON Entertainment•El Segundo, CA

1d•$115,000 - $145,000

About The Position

WEBTOON Entertainment is seeking an experienced, creative, and proactive Marketing Manager, Partnerships to lead end-to-end co-marketing and brand partnership campaigns. The role develops, pitches, and executes strategic collaborations that celebrate WEBTOON intellectual property and creators while engaging partner fanbases. It works with senior external partners and cross-functional teams to expand WEBTOON’s reach through creative storytelling and go-to-market execution. The Marketing Manager owns integrated partnership campaigns from concept and pitch through launch and performance analysis. The position develops partnership concepts and pitch decks, builds comprehensive go-to-market plans, manages partner alignment and creative approvals, and coordinates activations across in-app placements, social media, experiential events, and paid channels. It also measures campaign performance and brand lift, shares insights for future collaborations, and monitors trends in entertainment, fandom, creator culture, and brand partnerships.

Requirements

At least 5 years of professional experience in entertainment, brand, or consumer marketing, including at least 3 years directly leading co-marketing or brand partnership campaigns.
A portfolio demonstrating successful partnership campaigns, including examples of pitch decks, go-to-market strategy, and measurable outcomes.
Exceptional deck-creation and presentation skills, with experience pitching ideas to senior external executives.
Hands-on experience developing creative briefs and marketing plans and managing asset production across social, video, and digital channels.
Solid understanding of the marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations.
Appreciation and understanding of fandom-driven audiences, online communities, and fan behavior, such as in comics, manga, anime, gaming, or pop culture.
Ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority.
Strong organizational and multitasking skills, including the ability to analyze campaign metrics and synthesize data into strategic takeaways.
Outstanding verbal and written communication skills.

Nice To Haves

An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands.
Familiarity with webcomics, digital storytelling platforms, or the broader creator economy.

Responsibilities

Lead integrated partnership marketing campaigns from concept and pitch through go-to-market execution, launch, and performance analysis.
Develop original partnership concepts that connect WEBTOON IP, creators, and fandoms with partner brands.
Create compelling pitch decks and present strategic narratives to prospective partners and executive leadership.
Own comprehensive go-to-market campaign plans, including objectives, target demographics, messaging, channel mix, creative briefs, production timelines, budgets, and KPIs.
Act as the primary marketing liaison with high-profile entertainment partners; manage creative approvals, asset delivery, and brand guideline compliance.
Collaborate with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety teams to execute integrated activations across in-app placements, social, experiential events, and paid channels.
Monitor, evaluate, and report campaign KPIs and brand lift metrics, translating data into actionable insights and playbooks for future collaborations.
Track trends in entertainment, fandom communities, creator culture, and brand partnerships.