[WEBTOON] Marketing Manager, Partnerships

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)•El Segundo, CA

3d•$115,000 - $145,000

About The Position

WEBTOON Entertainment is seeking an experienced, creative, and proactive Marketing Manager, Partnerships to lead end-to-end co-marketing and brand partnership campaigns. The role involves developing, pitching, and executing strategic collaborations that celebrate WEBTOON intellectual property and creators while engaging partner fanbases. It works at the intersection of pop culture, creative storytelling, and go-to-market execution, partnering with senior external stakeholders and internal teams to expand WEBTOON's reach. The Marketing Manager owns integrated campaigns from initial concept and pitch through launch and performance analysis. The position develops campaign strategies and creative narratives, manages partner alignment and approvals, and collaborates across teams to deliver activations through in-app placements, social media, experiential events, and paid channels. It also monitors campaign performance and cultural trends to inform future partnerships.

Requirements

At least 5 years of professional experience in entertainment, brand, or consumer marketing, including at least 3 years directly leading co-marketing or brand partnership campaigns.
A portfolio demonstrating successful partnership campaigns, including pitch decks, go-to-market strategy, and measurable outcomes.
Exceptional presentation and deck creation skills, with the ability to pitch ideas to senior external executives.
Hands-on experience developing creative briefs and marketing plans, and managing asset production across social, video, and digital channels.
Understanding of the broader marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations.
Appreciation and understanding of fandom-driven audiences, online communities, and fan behavior, such as comics, manga, anime, gaming, or pop culture.
Ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority.
Strong organizational and multitasking skills, including the ability to analyze campaign metrics and synthesize strategic takeaways.
Outstanding verbal and written communication skills.

Nice To Haves

An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands.
Familiarity with webcomics, digital storytelling platforms, or the broader creator economy.

Responsibilities

Lead integrated partnership marketing campaigns from concept and pitch through go-to-market execution, launch, and performance analysis.
Develop original partnership concepts connecting WEBTOON intellectual property, creators, and fandoms with partner brands.
Create compelling pitch decks and present strategic narratives to prospective partners and executive leadership.
Own comprehensive go-to-market plans, including objectives, target demographics, messaging, channel mix, creative briefs, production timelines, budgets, and KPIs.
Act as the primary marketing liaison with high-profile entertainment partners and manage creative approvals, asset delivery, and brand guideline compliance.
Collaborate with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety on integrated activations.
Monitor and report campaign KPIs and brand lift metrics, translating results into insights and playbooks for future collaborations.
Track trends in entertainment, fandom communities, creator culture, and brand partnerships.