[WEBTOON] Global Brand Marketing Manager

WEBTOON Entertainment•El Segundo, CA

About The Position

WEBTOON Entertainment is hiring a Global Brand Marketing Manager to join its Global Brand Task Force and help build the brand foundation for WEBTOON in the U.S. and, ultimately, globally. The role sits within the EN Brand & Audience Development team and reports to the Director of Brand & Partnerships. It is a high-visibility position focused on shaping how WEBTOON appears to audiences around the world, working across teams to develop brand strategy and grow the brand. The position is suited to someone who enjoys brand building, collaborative work, and entertainment, fandom, and culture. The manager will shape WEBTOON’s brand vision, positioning, and core messaging; plan and execute ongoing and major integrated campaigns; and partner with internal creative teams and external agencies. The role also involves managing budgets and timelines, measuring campaign effectiveness and brand health, and developing scalable frameworks that improve execution and collaboration. WEBTOON Entertainment describes itself as a global entertainment company with storytelling platforms, creator and IP brands, and adaptations and content partnerships across the entertainment industry.

Requirements

At least 5 years of brand marketing experience, ideally in entertainment or fandom-driven industries.
Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
Experience working in a global organization and demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
Experience collaborating with internal creative teams and external agencies to develop impactful campaigns.
Strong analytical skills and ability to use consumer research, brand tracking, and campaign performance data to inform strategy.
Excellent project management and organizational skills, including the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
Excellent communication, presentation, and storytelling skills.
Adaptability and comfort navigating ambiguity, shifting priorities, and a dynamic work environment.

Nice To Haves

Experience marketing to fandom-driven audiences, with a strong understanding of community building and audience engagement.
Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities.
Bilingual proficiency in English and Korean.

Responsibilities

Help build WEBTOON’s brand foundation in the U.S. and globally, and develop short-, mid-, and long-term strategies to drive brand growth.
Shape WEBTOON’s brand marketing vision, positioning, and core messaging.
Partner with teams across the company worldwide to ensure consistent brand execution across channels and align brand initiatives with measurable user-growth goals.
Own the end-to-end planning and execution of always-on and major 360-degree, multi-channel brand campaigns and activations, including digital advertising, out-of-home, experiential, strategic partnerships, and influencer and celebrity partnerships.
Manage campaign budgets, timelines, and agency and vendor relationships in close partnership with the Creative team.
Partner with Creative teams to develop campaign concepts, messaging, and assets that reinforce the WEBTOON brand.
Develop measurement frameworks to evaluate campaign effectiveness and use results to optimize future initiatives.
Track and report campaign and brand performance, including platform metrics and brand health indicators such as awareness, consideration, preference, and perception.
Develop scalable marketing frameworks and campaign playbooks to improve execution efficiency and collaboration across the Task Force and broader team.