Lead Marketing Workflow Manager, Integrated Channels

H&R Block•UNAVAILABLE, Missouri

About The Position

H&R Block is seeking an experienced, flexible Lead Marketing Workflow Manager to establish a connected operating rhythm across Media, Lifecycle, CRM, and Corporate Communications. The role translates launch dates, deployment windows, audience needs, channel specifications, and approval requirements into plans that move work from intake to market with clarity, speed, and discipline. The role’s focus will flex across channels based on business needs and seasonal priorities. The manager oversees intake, prioritization, capacity, dependencies, calendars, and cross-functional handoffs. They build backward plans from launch and deployment dates, coordinate work across internal teams and external partners, monitor risks, and recommend adjustments to timing, scope, resources, or sequencing. The position also provides status reporting and continuously improves workflows, templates, dashboards, request forms, and processes in the work management platform.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience.
7+ years of experience in workflow management, traffic management, marketing operations, media operations, project management, or a related field.
Experience leading intake, prioritization, capacity planning, and workflow across multiple marketing channels or functions, including fixed launch dates, dependencies, and approval requirements.
Working knowledge of at least two of the following: paid media operations; lifecycle, CRM, email, SMS, push, or in-product messaging; corporate, executive, or internal communications.
Experience working with external agencies, vendors, or delivery partners and using a work management platform such as Workfront, Wrike, Asana, or Jira.
Ability to manage a high volume of concurrent work, identify risks and blockers, facilitate tradeoffs, and drive cross-functional alignment without direct authority.

Nice To Haves

Experience supporting integrated marketing campaigns across paid media and owned channels.
Experience with media trafficking, material deadlines, channel specifications, investment approvals, and budget or burn reporting.
Experience managing deployment calendars, audience segmentation requests, contact-frequency governance, proofing, and send approvals.
Experience partnering with Procurement, Supplier Management, Legal, Finance, Analytics, or executive communications teams.
Experience with Workfront, including request queues, templates, resource or capacity planning, and reporting.
Experience in Marketing Operations, a Program Management Office, or a centralized workflow function, including supporting the transition of work from agency partners to in-house teams.

Responsibilities

Manage incoming requests across Media, Lifecycle, CRM, and Corporate Communications, adjusting focus to seasonal and business priorities.
Own intake and prioritization, ensuring requests specify audiences, channels, timing, specifications, budget or data needs, content sources, and decision owners.
Maintain visibility into priorities, dependencies, capacity, and delivery dates; facilitate tradeoff discussions when demand exceeds resources.
Build and manage backward plans from launch, flight, and deployment dates, setting deadlines for creative, assets, trafficking, data, proofing, approvals, and delivery.
Maintain integrated launch and deployment calendars while adapting workflows to channel-specific requirements.
Track work from planning through launch and coordinate cross-functional handoffs across internal teams, agencies, and other partners.
Monitor progress, identify risks and conflicts, and escalate issues with recommendations for timing, scope, resources, or next steps.
Serve as an operational point of contact for agencies, vendors, and delivery partners, coordinating deliverables, feedback, approvals, investment needs, and timelines.
Track team and partner capacity and utilization; recommend sequencing, resourcing, and workload adjustments.
Provide clear status reporting and improve workflows, request forms, templates, dashboards, and processes within the work management platform.

Benefits

Competitive pay
Comprehensive benefits
Medical and prescription drug coverage for qualifying associates and eligible dependents
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
Virtual fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Potential participation in incentive compensation or short-term incentive plans