Integrated Marketing Lead

Walrus Foundation

11d•$150,000 - $200,000

About The Position

The Integrated Marketing Lead will help advance adoption of the Walrus Protocol, a verifiable data platform for AI builders, and support the Walrus Foundation’s Global Marketing team. This role owns B2B social channels and the influencer program, leads select partner marketing campaigns, shapes the brand’s presence at events, and helps steer growth marketing. The position plans and executes integrated campaigns and launches across social, influencer, paid media, digital channels, and events. It manages daily social content and channel voice, social listening, the Walrus YouTube channel, hosted X Spaces, and amplification of executive communications. It also builds and manages paid B2B influencer partnerships, supports event execution and on-site activations, and leads select co-marketing campaigns with enterprise customers and ecosystem partners. The Lead helps set growth marketing strategy, reviews paid performance against pipeline, lead, and developer signup targets, and works with a growth marketing contractor responsible for day-to-day paid ad operations. The role manages projects and schedules, collaborates across marketing and other teams, and develops AI workflows and tools to improve content production and campaign execution. Travel to events is approximately 15%.

Requirements

6–9 years of experience in integrated, social, or growth marketing, with demonstrated ownership of B2B brand social channels.
Experience running influencer programs, including paid B2B thought-leader partnerships, agency management, contracts, and budgets.
Hands-on paid or growth marketing experience, including shaping strategy, reviewing performance against pipeline, lead, and signup targets, and working with agencies or contractors responsible for day-to-day execution.
Experience supporting events, including merchandise, on-site activations, and guerrilla marketing.
Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners.
Proven B2B marketing experience, ideally with enterprise audiences.
Experience conducting social listening and translating insights into content and campaign decisions.
Experience supporting executive or leadership communications on social media.
Strong organizational and project management skills, including managing multiple tasks and deadlines.
Excellent written and verbal communication skills.
Proficiency with marketing tools and platforms, such as social media management and listening tools, paid ad platforms, analytics tools, and content management systems.
Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics.
Creative thinking, strong problem-solving skills, and attention to detail.
Ability to work independently and as part of a team in a fast-paced environment.
Willingness to travel approximately 15% of the time.

Nice To Haves

Experience building AI workflows for marketing content and operations.

Responsibilities

Plan and execute social media-led campaigns from concept through measurement.
Support partner and product launches with coordinated social, influencer, and paid promotion.
Assist with integrated marketing campaigns across digital, social, paid, influencer, and events.
Execute ad-hoc partner and product launches while maintaining quality.
Coordinate with the growth marketing contractor to support launches and campaigns with paid advertising.
Evaluate and manage the brand’s entry and presence on new and emerging social platforms.
Conduct social listening, track sentiment and trends, inform content and campaign strategy, and relay community and customer feedback to Product and other teams.
Manage daily social channels and create content for enterprise decision-makers, business press, and builders.
Develop a content roadmap and manage and optimize uploads for the Walrus YouTube channel.
Build and maintain a repeatable content schedule and cadence across channels.
Write and edit social copy for different channels and audiences, and maintain channel-level voice guidelines.
Work with Content and Community teams to create human-centered use-case content based on builders’ use of Walrus products.
Organize, schedule, and execute Walrus-hosted X Spaces.
Amplify executive communications on social channels in collaboration with Comms and Exec Social teams.
Advise the executive ghostwriter on leadership social content strategy, timing, and engagement.
Build and manage a B2B influencer program, including identifying and managing relationships with thought leaders and creators.
Manage paid influencer partnerships, including the program budget, contracts, and day-to-day influencer agency management.
Coordinate influencer content for campaigns, launches, and events, and measure its impact.
Support the Head of Integrated Marketing with event execution and assist with general event operations as needed.
Manage the brand’s presence at events, including merchandise, guerrilla marketing, and on-site influencer activations.
Manage event-related digital and social activations before, during, and after events to drive awareness and attendance.
Travel to events as needed, approximately 15% of the time.
Lead select partner marketing campaigns with enterprise customers and ecosystem projects from planning through reporting.
Support partner co-marketing, including joint announcements, customer stories, and case studies.
Run partner campaigns on Walrus-owned channels, including social, YouTube, and X Spaces.
Coordinate with the Partner Marketing team on partner priorities, timing, and messaging.
Help set growth marketing strategy and define how growth marketing works with the Integrated Marketing team.
Review paid performance and data against pipeline, lead, and developer signup targets, and ensure ads are updated based on best practices and results.
Ensure messaging and brand cohesion across paid campaigns.
Manage marketing projects from conception through completion, coordinating stakeholders across teams to ensure timely delivery.
Maintain project and editorial schedules and track campaign progress.
Build and share AI workflows and tools that speed up content production and campaign execution without lowering quality.
Collaborate with Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms to align marketing with business objectives.
Communicate with team members, stakeholders, and external partners to ensure cohesive and consistent messaging.