AI SOCIAL MEDIA MARKETING MANAGER

Grand Beach Suites Hotel•Miami Beach, FL

1d•$80,000 - $90,000•Onsite

About The Position

Grand Beach Hotels is seeking a creative, tech-savvy marketing professional to develop engaging content, manage digital advertising campaigns, and support hotel marketing initiatives that drive room bookings and revenue. The role combines AI-powered content creation and paid media with hotel marketing activities, including website updates, email campaigns, seasonal promotions, and local partnerships. It is based on-site in Surfside, Florida. The position develops and manages social media advertising and creative content using AI tools, and supports hotel marketing across websites, email, online travel agencies, review platforms, and local partnerships. The manager collaborates with Revenue Management and Sales, tracks hotel and campaign performance, contributes to the annual marketing plan and budget, and maintains consistent branding and messaging across channels. Compensation is an annual base salary of $80,000–$90,000 plus a performance bonus. Relocation assistance is available for the selected candidate, as applicable.

Requirements

A degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and relevant experience; recent graduates are encouraged to apply.
Demonstrated academic, professional, or project accomplishments.
Hands-on experience using AI tools for creative content development.
A portfolio demonstrating social media content, advertising, video, or related creative work; academic, personal, and independent projects are welcome.
Ability to interpret advertising dashboards, identify trends, and make data-supported recommendations.
Strong writing, editing, and communication skills.
A strong eye for design, visual storytelling, and brand consistency.
Ability to learn quickly, work independently, experiment with new approaches, and manage multiple projects.
Ability to work on-site in Surfside, Florida, or willingness to relocate.

Nice To Haves

Experience with AI agents, marketing automation, or automated workflows.
Familiarity with Meta Ads Manager, YouTube advertising, or Google Ads.
Video editing experience using CapCut, Adobe Premiere Pro, or similar tools.
Familiarity with email marketing platforms, website content management systems, or Google Analytics.
Hospitality, travel, or events marketing experience, including internships.

Responsibilities

Create advertisements, short-form videos, and slideshows for Instagram, YouTube, and Facebook.
Write advertising copy, headlines, taglines, and captions, and test variations to improve performance.
Use AI tools for image generation, video production, copywriting, and editing.
Capture on-property content in Surfside highlighting the hotel’s guest experience, amenities, and services.
Plan, launch, and manage paid social campaigns, including audience targeting, budgets, and A/B testing.
Use AI tools and campaign data to prepare performance reports and recommend advertising budget adjustments.
Explore and implement AI agents and marketing automations to improve workflows and productivity.
Collaborate with Revenue Management and Sales on seasonal promotions, packages, and special offers that support occupancy during lower-demand periods.
Maintain accurate, fresh website content, offers, and imagery, and support search engine optimization efforts to increase direct bookings.
Plan and execute email marketing campaigns for past guests and loyalty members.
Maintain hotel listings on online travel agencies, including Expedia and Booking.com, and manage the hotel’s Google Business Profile.
Monitor and respond to guest reviews on Tripadvisor, Google, and other platforms in accordance with hotel guidelines, and share relevant feedback with Operations.
Promote on-property dining, spa services, events, and amenities to hotel guests and local audiences.
Develop relationships with influencers, local partners, and media contacts to increase brand awareness.
Track occupancy, average daily rate (ADR), revenue per available room (RevPAR), and direct booking share, and connect marketing results to these measures.
Support the annual marketing plan and budget.
Maintain consistent branding and messaging across marketing channels.