Customer Marketing Manager

CreativeX

7h

About The Position

CreativeX is seeking a Customer Marketing Manager to build its customer marketing programme and make customers credible advocates for its platform. The role works closely with senior marketing, media and insights leaders at customer organizations, Global Client Partners, Marketing, Customer Success and revenue teams, particularly across large global accounts.

The position is responsible for executive engagement, customer advocacy and proof, customer launches and community programmes, and measuring customer marketing impact. The manager will develop account-specific campaigns and value briefs, recruit customer advocates, turn customer outcomes into approved stories and sales assets, bring customer perspectives into launches and events, and establish metrics with RevOps.

In the first 90 days, the manager will learn the platform and its positioning, build relationships with Global Client Partners, identify senior decision-makers at priority accounts, launch initial executive campaigns and develop the first customer case studies. In the first year, the role will activate a customer story calendar, launch advocacy and product adoption programmes, and establish regular customer marketing metrics reporting.

Requirements

• Experience in B2B enterprise SaaS marketing, including meaningful experience in account-based marketing, customer marketing or executive engagement.
• A track record of engaging Director+ buyers at global enterprise accounts, including obtaining approval for customer stories from brand and legal teams.
• Understanding of how multi-brand global enterprises buy, renew and expand.
• Experience partnering closely with account leads, Customer Success and Sales on named accounts.
• Strong writing and storytelling skills, with the ability to communicate credibly with senior executives and present customer stories in formats such as case studies, videos, webinars, slides or messages.
• Collaborative and reliable, able to drive alignment without positional authority and execute once a direction is set.
• Curious and analytical, able to work in Salesforce, define programme metrics and use data to guide investment.
• Already using AI to improve aspects of customer marketing, such as account research, personalized outreach, sourcing stories or reporting.
• Comfortable with ambiguity, able to experiment, fail fast and share what is and is not working.

Nice To Haves

• Experience in creative technology, adtech, martech or analytics.
• Experience working with large consumer brands and their agencies.
• Experience running customer communities or events.
• Experience helping build a new category.

Responsibilities

• Map decision-makers across global, regional and brand teams with Global Client Partners, and identify senior leaders who are not yet being reached.
• Run tailored account-based campaigns, executive briefings and invitations ahead of renewal and expansion windows.
• Build account-specific value briefs and impact updates for executive business reviews and renewals.
• Recruit, tier and activate Director+ customer advocates for references, case studies, speaking opportunities, analyst briefings and peer reviews, while managing advocate requests appropriately.
• Identify customer outcomes behind company claims and guide them through brand and legal approvals at global enterprises.
• Work with Content and Brand Design to turn customer outcomes into stories, quotes and benchmarks for Sales and Marketing.
• Adapt Product Marketing positioning into account-specific narratives and release communications.
• Bring customer voices into quarterly launches and six-week sprints.
• Run executive roundtables and customer-only events, contribute to flagship events such as Cannes, and relay customer feedback to Product.
• Define customer marketing metrics, including GRR/NRR, influenced expansion pipeline and engaged Director+ contacts.
• Partner with RevOps on customer marketing data and use results to guide investment.
• Build and activate a customer story calendar, reusing stories as assets for revenue teams.
• Develop and launch an advocacy programme and a repeatable programme for introducing new products and use cases to senior stakeholders at priority accounts.

Benefits

• Fully paid medical, dental and vision coverage in the US; Private Medical Insurance and a Health Cash Plan in the UK.
• Generous time off and bank holidays.
• Education budget for individual or team learning experiences.
• Annual Calm and Headspace subscriptions.
• Monthly coaching with a trained professional.
• Competitive salary including stock options.
• Four months of fully paid parenting leave for employees with one year of service.
• Employee contributions to a 401(k) after completing the eligibility period.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed