Manager, Customer Marketing

The J.M. Smucker Co.•Orrville, OH

8d•Hybrid

About The Position

The Manager, Customer Marketing leads customer-first marketing strategy and activation for select regional grocery and Away From Home businesses. The role translates brand and Sales priorities into marketing programs that support retail customers and shoppers, partnering closely with Sales, Brand, and retail media partners on annual planning, customer-facing activation, and go-to-market execution. The position uses data-driven recommendations to support growth and return on investment and elevates the company’s presence across in-store, digital, and retail media environments. The role owns retail media strategy, planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support. It connects shopper insights, retailer objectives, brand priorities, and Sales goals to customer marketing campaigns; interprets performance data; and prioritizes execution across multiple initiatives. The Manager also advises and builds relationships with internal and external stakeholders, represents Sales and retailer marketing goals internally, and develops line reviews and executive customer presentations. The position manages budgets and invoicing in partnership with Sales and internal teams, while maintaining customer investment spend requirements, budget accuracy, and operating discipline. It is based at the Orrville corporate offices and follows a hybrid arrangement, with onsite attendance at least nine days per month during Company-determined core weeks and potentially more as business needs require.

Requirements

Bachelor’s degree.
At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles.
Experience working across cross-functional teams, including Sales and agency partners.
Demonstrated success building and executing marketing programs that connect retailer objectives with growth goals.
Strategic thinking and the ability to turn shopper and Sales goals into actionable marketing campaigns.
Excellent communication and relationship-building skills across Sales, Brand, customer teams, agencies, and external partners.
Strong project management and financial acumen, including budget maintenance, customer investment spend requirements, and performance interpretation.
Ability to build trusted relationships and collaborate effectively across internal functions and external customer ecosystems.
Working knowledge of the evolving shopper marketing and retail media landscape.
Comfort working autonomously in a fast-paced, results-driven environment with high visibility and accountability.

Nice To Haves

Consumer packaged goods industry experience and/or customer marketing experience.
Experience with retail media networks, digital shelf, or omnichannel shopper activation.
Experience with syndicated data, retailer reporting tools, or performance dashboards.
Knowledge of retail media planning and digital commerce fundamentals.
Experience building line reviews and executive customer presentations.

Responsibilities

Own retail media strategy, annual planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support.
Partner with Sales and retail media partners to turn shopper insights, retailer objectives, brand priorities, and Sales goals into customer marketing campaigns across select regional grocery retailers and Away From Home channels.
Use performance data and learning to develop recommendations that support growth and return on investment.
Prioritize, simplify, and drive execution across multiple initiatives in a fast-paced, high-accountability environment.
Work autonomously while maintaining collaboration and visibility across internal functions and external customer ecosystems.
Serve as a trusted adviser to Sales, Brand, customer teams, agency partners, and external retail media partners.
Build trusted relationships and communicate priorities, performance, risks, trade-offs, and recommendations across stakeholders.
Connect retailer objectives and growth goals through customer, omnichannel, retail, and eCommerce marketing programs.
Represent Sales and retailer marketing goals and key initiatives to the internal organization.
Build line reviews and executive customer presentations that communicate opportunities, recommendations, and activation plans.
Manage budgets and invoicing in partnership with Sales and internal J.M. Smucker teams.
Maintain customer investment spend requirements, budget accuracy, and appropriate operating discipline.