Customer Marketing Manager
About The Position
The Customer Marketing Manager executes Molson Coors’ marketing strategy with retail partners at key regional accounts in the West Region. The role is part of the Shopper Marketing Team and is based in Irvine, California. It works closely with West Region sales teams, distributor partners, and retail partners, and reports to the Sr. Marketing Manager. The manager builds the company’s brand portfolio within key chain customers across channels and classes of trade, supporting retailer beverage-category growth and assigned account volume and financial goals. The role develops customer programs rooted in shopper insights, leads joint business planning for top regional retailers, and plans and deploys shopper marketing across digital, retail media, and retailer loyalty platforms. It also supports innovation and other programming, evaluates results, and identifies opportunities to strengthen the company’s position with customers and consumers.
Requirements
- Bachelor’s degree in sales, marketing, or a related field, or equivalent progressive sales or marketing experience of at least five years.
- Experience collaborating with sales teams to implement retail-based shopper programs.
- Ability to build empathy with shoppers and reach them during the occasions they seek.
- Ability to complete complex projects quickly and adeptly while understanding business priorities.
- Relationship-building and collaboration skills.
- Accountability for results, integrity, and honoring commitments.
- Thirst for learning and helping others grow.
- Exhibit Molson Coors’ core values.
- Strong working knowledge of retail media buying principles.
Nice To Haves
- Understanding of alcoholic beverage trade practices.
Responsibilities
- Build the Molson Coors brand portfolio within key chain customers across all channels and classes of trade in the West Region to grow retailers’ beverage categories.
- Deliver against assigned chain accounts’ annual volume and financial goals and contribute strategically to long-term plan targets.
- Develop strong relationships with retail partners and internal chain sales teams, providing thought leadership on industry trends and activation.
- Lead ground-up program development for key customers, rooted in shopper insights and addressing retailer and shopper needs.
- Plan and execute the shopper journey, including pre-shop digital and retail media planning and deployment, and integration with retailer loyalty platforms.
- Lead the regional customer marketing perspective of the joint business planning process for top West Region retailers.
- Activate and develop customer support plans for innovation, national and local programming, and cross-merchandising opportunities.
- Evaluate plan effectiveness and identify opportunities to become the first choice for customers and consumers.
Benefits
- Hybrid work model requiring four days in the office.
- Competitive base salary and incentive plans.
- Parental leave.
- Health, dental, and vision coverage.
- Retirement plan options with employer match.
- Generous paid time off, including holidays, vacation days, and sick days.
- Wellness Program.
- Employee Assistance Program (EAP).
- Engagement with Business Resource Groups, including volunteer, leadership, and networking opportunities.
- Career development through First Choice Learning opportunities.
- Community involvement and charitable giving opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
