Manager, Customer Marketing

J.M. Smucker Co•Orrville, OH

7d•Hybrid

About The Position

As Manager, Customer Marketing, you will lead customer-first marketing strategy and activation for select regional grocery and Away From Home businesses. You will translate brand and Sales priorities into marketing programs that support retail customers and shoppers. In partnership with Sales, Brand, and retail media partners, you will shape annual planning, customer-facing activation, and go-to-market execution to drive growth and return on investment. You will advise internal and external stakeholders, develop and execute data-driven recommendations, and strengthen how The J.M. Smucker Co. appears across in-store, digital, and retail media environments. The position is based at the company’s Corporate Offices in Orrville and follows a hybrid arrangement, with a minimum of nine onsite days per month during company-designated core weeks; additional onsite time may be needed based on business needs. The role includes leading retail media strategy, planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support. You will work with Sales and retail media partners to turn shopper insights, retailer objectives, brand priorities, and Sales goals into campaigns for select regional grocery retailers and Away From Home channels. You will use performance data and learnings to recommend actions that support growth and return on investment, while prioritizing and delivering multiple initiatives in a fast-paced, high-accountability environment. You will serve as a trusted adviser to Sales, Brand, customer teams, agency partners, and external retail media partners. Responsibilities include building stakeholder relationships; communicating priorities, performance, risks, trade-offs, and recommendations; connecting retailer objectives and growth goals to customer, omnichannel, retail, and eCommerce marketing programs; representing Sales and retailer marketing goals internally; and developing line reviews and executive customer presentations. You will also manage budgets and invoicing with Sales and internal teams, maintain customer investment spend requirements and budget accuracy, and uphold operating discipline.

Requirements

Bachelor’s degree.
At least 5 years of experience in shopper marketing, customer marketing, omnichannel marketing, retail marketing, eCommerce marketing, or related commercial marketing roles.
Experience working across cross-functional teams, including Sales and agency partners.
Demonstrated success building and executing marketing programs that connect retailer objectives with growth goals.
Strategic thinking and ability to turn shopper and Sales goals into actionable marketing campaigns.
Excellent communication and relationship-building skills across Sales, Brand, customer teams, agencies, and external partners.
Strong project management and financial acumen, including budget maintenance, customer investment spend requirements, and performance interpretation.
Demonstrated ability to build trusted relationships and collaborate effectively across internal functions and external customer ecosystems.
Working knowledge of the evolving shopper marketing and retail media landscape.
Comfort working autonomously in a fast-paced, results-driven environment with high visibility and accountability.

Nice To Haves

Consumer packaged goods industry experience and/or customer marketing experience.
Experience with retail media networks, digital shelf, or omnichannel shopper activation.
Experience with syndicated data, retailer reporting tools, or performance dashboards.
Knowledge of retail media planning and digital commerce fundamentals.
Experience building line reviews and executive customer presentations.

Responsibilities

Lead retail media strategy, annual planning, execution, measurement, and budget stewardship for enterprise Sales-funded marketing support.
Partner with Sales and retail media partners to turn shopper insights, retailer objectives, brand priorities, and Sales goals into customer marketing campaigns for select regional grocery retailers and Away From Home channels.
Use performance data and learnings to develop recommendations that support growth and return on investment.
Prioritize, simplify, and drive execution across multiple initiatives in a fast-paced, high-accountability environment.
Work autonomously while maintaining collaboration and visibility across internal functions and external customer ecosystems.
Advise Sales, Brand, customer teams, agency partners, and external retail media partners.
Build trusted stakeholder relationships and communicate priorities, performance, risks, trade-offs, and recommendations.
Connect retailer objectives and growth goals through customer, omnichannel, retail, and eCommerce marketing programs.
Represent Sales and retailer marketing goals and priorities to the internal organization.
Build line reviews and executive customer presentations that communicate opportunities, recommendations, and activation plans.
Manage budgets and invoicing in partnership with Sales and internal J.M. Smucker teams.
Maintain customer investment spend requirements, budget accuracy, and appropriate operating discipline.