Customer Marketing Manager

GC AI

1d•$150,000 - $180,000•Hybrid

About The Position

GC AI is hiring its first Customer Marketing Manager to turn customer goodwill into a repeatable advocacy and growth engine. The role will build and run the customer advocacy program, establish the company’s first customer referral program, and expand existing case studies and podcast interviews across customer segments, industries, and use cases. The manager will transform customer stories into reusable marketing and sales content and help ensure customer proof is easy to find and used effectively throughout the sales process. The position reports to the Director of Product Marketing and works closely with Sales, Customer Success, Demand Generation, Content, Revenue Operations, and Solutions Attorneys. It combines program design and execution with direct customer engagement, including helping customers share their stories and preparing them for analyst briefings, PR, podcasts, thought leadership, and launches. GC AI is a distributed company hiring in the United States and Canada. Team members in the San Francisco Bay Area and Provo, Utah, within 50 miles of an office, work together in person Tuesday through Thursday. The company uses a hub model with coworking sessions, customer dinners, and team and company offsites. Employees in locations without an office should expect up to 10% travel, with more travel possible for customer-facing roles.

Requirements

3–5 years of experience in customer marketing, advocacy, or reference management at a high-growth B2B company.
A track record of running advocacy or reference programs that scaled with the business.
Experience building a referral, advocacy, or loyalty program from the ground up.
Strong program management skills across Sales, Customer Success, and customers’ legal and communications approvers.
Comfort with funnels and attribution, including the ability to build dashboards.
Hands-on experience with HubSpot and advocacy, referral, or review tools.
Regular use of AI and the ability to demonstrate workflows that have been accelerated using AI.

Nice To Haves

Experience in Legal AI or marketing to lawyers, in-house counsel, or legal operations.
B2B AI or SaaS experience, especially at a product-led company with both self-serve and sales-led motions.
Experience running customer advisory boards, customer awards, community programs, or customer-facing events.
Experience with incentive design and compliance for referral or loyalty programs serving regulated or professional-services audiences.

Responsibilities

Build and run GC AI’s customer advocacy program, including recruiting and recognizing advocates and developing a customer advisory board.
Design, launch, and scale the company’s first customer referral program.
Scale case studies and podcast customer interviews across segments, industries, and use cases, and experiment with formats such as customer clips, side-by-side workflows, and live teardowns.
Turn customer stories into multiple assets, including clips, quotes, social posts, and sales snippets.
Identify, recruit, and prepare customers for analyst briefings, PR, podcasts, thought leadership, and product launches.
Run the reference program and manage GC AI’s presence on G2, Gartner Peer Insights, and other review sites.
Partner with Sales, Customer Success, and Product Marketing to place relevant customer proof in deals.
Build a searchable customer proof library that enables employees to find the right customer story quickly.