Customer Marketing Manager
About The Position
The Customer Marketing Manager drives growth within strategic distributor accounts by defining account-level strategy and shaping high-impact, insight-led customer marketing programs. The role partners with Sales, Product Management, and Marketing to identify growth opportunities, prioritize categories, and activate them through differentiated programs that resonate with customers and drive demand. The manager owns account growth plans and sets the strategic direction for marketing within each account, aligning commercial priorities, customer needs, and marketing approaches. This strategic marketing role has a strong commercial focus on planning, prioritization, and performance management, while guiding creative, customer-relevant programs that support category growth and revenue expansion. It also ensures field marketing and enablement teams focus on the right opportunities and execute against clear objectives and program direction. Success requires commercial acumen, a data-driven mindset, and the ability to translate insights into effective marketing strategies and programs with measurable business impact.
Requirements
- Strong commercial acumen and understanding of distributor and industrial business models.
- Ability to translate data and insights into actionable growth strategies and marketing direction.
- Strong strategic thinking and prioritization capabilities.
- Demonstrated ability to own initiatives end-to-end, from strategy and prioritization through in-market execution alignment and performance accountability.
- Strong marketing instincts and ability to shape compelling, differentiated programs.
- Proven ability to influence and align stakeholders without direct authority.
- Strong cross-functional collaboration across Sales, Marketing, and Product.
- Ability to operate at both strategic and execution-oversight levels.
- Strong communication and presentation skills, including executive-level interactions.
- Results-oriented focus on measurable business outcomes.
Responsibilities
- Own development of strategic account growth plans aligned to sales, product, and segment priorities.
- Identify and prioritize high-impact opportunities across accounts, categories, and customer segments.
- Define growth initiatives, marketing priorities, and success metrics for each strategic account.
- Shape customer-specific marketing programs that drive engagement, demand, and category expansion.
- Translate account insights, market trends, and performance data into actionable marketing strategies.
- Guide development of differentiated, customer-relevant campaigns and programs aligned to account needs.
- Partner with Marketing, Product, and Enablement teams to align programs with strategic priorities and commercial objectives.
- Ensure consistency between enterprise strategy, account plans, and in-market marketing approach.
- Define requirements for successful account-level commercialization, including focus areas and activation priorities.
- Provide strategic direction for merchandising and customer activation opportunities that support growth objectives.
- Establish performance metrics and track the effectiveness of account-level marketing initiatives.
- Identify performance gaps and recommend actions to improve results and drive incremental growth.
- Act as a strategic partner to Sales and NAMs in account planning, QBRs, and growth reviews.
- Provide leadership with ongoing visibility into account performance, opportunities, and risks.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
