Customer Marketing Manager
About The Position
McCormick is hiring a full-time Customer Marketing Manager for its US Branded Foodservice team. The role owns customer marketing strategy for assigned segments and brands, leads complex customer programs and partnerships, and translates growth objectives into integrated campaigns and annual marketing plans. The manager independently aligns senior internal and external stakeholders, leads customer-facing creative development, and owns performance measurement and optimization for customer marketing programs. The successful candidate is a critical thinker who constructively challenges the status quo, brings creative problem-solving skills, and builds strong partnerships across Marketing, Sales, customers, brokers, and cross-functional teams. The position is hybrid, with a 50/50 arrangement, at McCormick’s Global Headquarters in Hunt Valley, Maryland.
Requirements
- Bachelor’s degree in Marketing or a related discipline.
- Five or more years of marketing experience in the Food Service, CPG, or Food Manufacturing industry.
- Strong understanding of B2B foodservice marketing, advertising, business and brand planning, and promotional activities.
- Strong project leadership experience, with the ability to lead multiple projects.
- Strong leadership, strategic thinking, communication, teamwork, and creative problem-solving skills.
- Developed communication and diplomacy skills, with the ability to guide, influence, and persuade internal and external stakeholders.
- Customer-facing experience and demonstrated ability to work independently with senior leadership.
- Strong partnership with Sales and the ability to lead work supporting both Marketing and Sales objectives.
Nice To Haves
- Foodservice industry knowledge.
- Strong understanding of the industry sector and competitive landscape.
- MBA.
Responsibilities
- Own customer marketing strategy and lead development of annual marketing plans aligned with segment and brand growth objectives.
- Lead complex customer marketing campaigns, programs, and partnerships across national-account, distributor, eCommerce, and non-commercial channels.
- Lead customer-facing creative development and develop compelling sales stories that support customer-specific initiatives and business objectives.
- Independently lead strategic and tactical coordination with marketing and sales leadership, global marketing, culinary, market research, Sales and brokers, Strategic Business Management, and Brand teams.
- Lead and manage relationships with national-account and non-commercial marketing contacts and other key customer partners.
- Develop recommendations and deliver business presentations to brokers, customers, and senior leadership.
- Direct responses to customer insight and innovation requests, including development of appropriate marketing materials.
- Own in-depth analysis, reporting, and performance measurement for customer marketing campaigns and programs; use findings to optimize performance.
- Lead multiple complex projects that support both Marketing and Sales objectives.
- Provide guidance to less-experienced colleagues, as appropriate, while maintaining accountability for assigned strategy, programs, and results.
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and support for diverse life stages and choices
- Comprehensive health plans covering medical, vision, dental, life, and disability benefits
- Paid parental leave
- Fertility benefits
- Employee Assistance Program
- Caregiver support
- 401(k) and profit-sharing plans
- Incentive Bonus Plan, Sales Incentive Bonus Plan, or Dividend Program eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
