Customer Marketing Manager

Gc Ai•San Mateo, CA

2d•Remote

About The Position

GC AI is hiring its first Customer Marketing Manager to turn customer goodwill into a repeatable advocacy and referral engine. More than 2,200 legal teams use GC AI, and the role will build on existing case studies and podcast interviews while creating a customer referral program from scratch. The manager will develop an advocacy program, produce customer stories and proof assets, and make customer evidence easy for teams to find and use throughout the sales process. The position reports to the Director of Product Marketing and collaborates with Sales, Customer Success, Demand Generation, Content, Revenue Operations, and Solutions Attorneys. The role suits someone who is comfortable with ambiguity, urgency, and ownership in a fast-moving environment. GC AI is distributed across North America and soon Europe. Team members in the San Francisco Bay Area and Provo, Utah, within 50 miles of an office, work together Tuesdays, Wednesdays, and Thursdays. Those outside an office location should expect up to 10% travel, with more possible for customer-facing roles. GC AI currently hires across the United States and Canada.

Requirements

3–5 years of experience in customer marketing, advocacy, or reference management at a high-growth B2B company.
Track record of running advocacy or reference programs that scaled with the business.
Experience building a referral, advocacy, or loyalty program from scratch.
Strong program management skills, including coordination with Sales, Customer Success, customers, and customers’ legal and communications approvers.
Comfort with funnels and attribution, and ability to build dashboards.
Hands-on experience with HubSpot and advocacy, referral, or review tools.
Uses AI regularly and can demonstrate workflows accelerated with AI.

Nice To Haves

Experience in Legal AI or marketing to lawyers, in-house counsel, or legal operations.
B2B AI or SaaS experience, especially at a product-led company with both self-serve and sales-led motions.
Experience running customer advisory boards, customer awards, community programs, or customer-facing events.
Experience with incentive design and compliance for referral or loyalty programs in regulated or professional-services audiences.

Responsibilities

Build and run GC AI’s customer advocacy program, including recruiting and recognizing advocates and developing a customer advisory board.
Design, launch, and scale the company’s first customer referral program.
Scale case studies and podcast customer interviews across segments, industries, and use cases, and experiment with formats such as customer clips, side-by-side workflows, and live teardowns.
Repurpose customer stories into assets such as clips, quotes, social posts, and sales snippets.
Identify, recruit, and prepare customers for analyst briefings, public relations, podcasts, thought leadership, and launches.
Run the reference program and manage GC AI’s presence on G2, Gartner Peer Insights, and other review sites.
Partner with Sales, Customer Success, and Product Marketing to provide relevant customer proof for deals.
Build a searchable customer proof library so teams can quickly find relevant stories.