Marketing Manager

SK battery America•Troy, MI

About The Position

The Marketing & Branding Manager leads regional marketing initiatives to strengthen SK On’s brand presence, support business growth, and enhance market visibility across the North American electric vehicle (EV) and energy storage systems (ESS) markets. The role covers regional marketing strategy, brand management, industry events, digital marketing, and development of materials that support business objectives. It works with North American business teams—including ESS Sales and Engineering—and relevant teams at SK On’s global headquarters in Korea to align marketing strategies, product messaging, and regional priorities. Reporting to the Head of Communications, the role supports regional marketing initiatives while aligning them with brand messaging, corporate communications strategies, and regional business priorities. It serves as a marketing partner to North American ESS teams and supports the RHQ President on strategic marketing initiatives, executive visibility, industry engagement, and regional business priorities.

Requirements

Bachelor's degree in marketing, communications, business, or a related field.
At least 5 years of relevant experience.
Proven experience in brand development.
Strong project management, communication, and leadership skills.
Ability to work cross-functionally and adapt messaging for technical, executive, and customer-facing audiences.

Nice To Haves

Relevant experience in the automotive industry.

Responsibilities

Develop and execute regional branding initiatives for the EV and ESS markets, maintaining consistency across marketing materials, digital platforms, presentations, promotional items, and events.
Coordinate with global headquarters and communications teams to align regional branding activities, strategies, materials, and messaging with global standards and regional priorities.
Develop and adapt marketing materials for North American customers, partners, and industry stakeholders.
Plan and execute integrated marketing campaigns that support business objectives.
Partner with ESS and EV sales, engineering, and R&D teams to understand market needs and develop targeted marketing initiatives.
Support leadership initiatives, including executive speaking opportunities, industry presentations, panel discussions, and strategic visibility programs.
Manage trade show participation and industry events, including booth design, promotional materials, and speaking opportunities.
Oversee relationships with marketing vendors, creative agencies, and media partners.
Identify opportunities to strengthen market visibility, customer engagement, and industry awareness.
Develop marketing content and supporting materials for websites, brochures, customer presentations, product materials, promotional campaigns, and external announcements in collaboration with the Communications team.
Support marketing-related announcements and external promotional activities in collaboration with the Communications team.
Manage digital marketing efforts, including website content, LinkedIn, and other relevant digital platforms.
Monitor marketing performance and engagement metrics to evaluate effectiveness and identify opportunities for improvement.
Coordinate participation in industry conferences, trade shows, customer events, and speaking engagements for EV and ESS.
Support engagement with industry associations, strategic partners, utilities, and other key stakeholders to strengthen market visibility and business relationships.
Coordinate with internal stakeholders and external vendors to plan and execute events; evaluate outcomes and identify opportunities to strengthen industry relationships and business visibility.
Coordinate marketing project timelines, deliverables, and vendor activities to ensure timely execution.
Support marketing budget planning, expense tracking, and reporting on key initiatives.
Support the RHQ President on strategic marketing initiatives, executive visibility opportunities, industry engagements, and regional business priorities.