Senior Marketing Manager

Impact Genome•Washington, DC

3d•Hybrid

About The Position

Impact Genome is hiring its first marketing professional to build and own marketing end to end across its two brands, Mission Measurement (public sector) and Impact Genome (corporate). This hands-on role focuses on lead generation and marketing to senior decision-makers at federal agencies and Fortune 250 companies. The marketer will create and run the marketing strategy from the ground up, including writing, design, campaigns, events, and website management. Federal audiences represent the larger opportunity, alongside marketing to corporate audiences. The role reports to the COO and offers direct access to company leadership. It is based in Washington, DC; candidates must live in or near DC. The role is remote to start and is expected to move to in-person in 2027.

Requirements

At least 5 years of B2B marketing experience, including marketing to US federal agencies.
Personally written, designed, and launched campaigns.
Knowledge of the federal landscape in Washington, DC, including key agencies, conferences, and how federal buyers find and evaluate partners.
Ability to create substantive content for senior leaders.
Ability to design marketing materials, including graphics, one-pagers, and slide decks.
Hands-on conference planning experience.
Knowledge of SEO and interest in how buyers use AI search.
Initiative, ownership of work, and ability to meet deadlines in a fast-paced environment.
Excitement about the company’s core values: passion for social impact, rigor, relatability, agility, a commercial mindset, and challenging convention.
Must be legally authorized to work in the United States; visa sponsorship is not available.

Nice To Haves

AEO (AI Engine Optimization) experience.

Responsibilities

Plan and run targeted campaigns for the top 500 prospects, including LinkedIn marketing, hosted webinars, and thought leadership.
Write original articles, posts, and campaign copy; edit and package content created by the CEO and internal subject-matter experts.
Improve AI search visibility for both brands, and track and optimize that visibility over time.
Own and optimize the website, including content, search and AI visibility, and performance tracking.
Develop a conference strategy to reach relevant public sector and corporate prospects.
Secure conference speaking opportunities and manage event logistics for subject-matter experts.
Design and host Washington, DC-based convenings for federal decision-makers.