Product Marketing Manager

Powerflex Supply•San Antonio, TX

2h•Onsite

About The Position

PowerFlex Fence is hiring a hands-on Product Marketing Manager to own positioning, launches, and sales enablement across four product lines: PowerFlex, EverGraze, Range Ward, and RanchFlow. The role reports to the VP of Sales and Marketing and is based onsite in San Antonio, Texas. The manager will distinguish the premium PowerFlex line from the premium-economy EverGraze line, integrate Range Ward and RanchFlow into the PowerFlex family, and lead messaging and go-to-market execution across the portfolio. The role combines strategy with direct execution, including writing product copy, creating launch plans, developing dealer materials, and presenting to dealers. The first major assignment is the 2027 house-brand roadmap, including the RanchFlow virtual fence, expanded PowerFlex premium and EverGraze premium-economy lines, and products such as the PowerFlex Premium Alternate Power Reel. The company expects daily use of LLMs and the development of lightweight, reusable AI tools and workflows for the marketing and sales teams. The manager will oversee product content for powerflexfence.com and marketplace channels, develop educational content for ranchers, support dealer and sales enablement in the United States and Canada, and use customer conversations, competitive research, and sales data to inform decisions. Travel to dealers, trade shows, and ranches is expected at approximately 20–25%.

Requirements

At least 6 years of product marketing experience, including at least 3 years owning positioning and launches for physical products.
Experience managing multiple brands or price tiers while keeping their positioning distinct.
Hands-on experience selling through e-commerce platforms, such as Shopify or similar, and marketplaces, as well as a dealer or retail channel.
Strong copywriting skills, including the ability to write specification tables, product detail pages, and dealer sell sheets in clear, trustworthy language.
Comfort using data such as pricing analysis, conversion metrics, and sell-through to make and defend decisions.
Ability to clearly explain technical products and concepts, such as energizer joules, conductor resistance, and water flow rates.
Demonstrated hands-on daily use of LLMs, with specific examples of workflows, tools, or automations built to improve speed or results.
Willingness to travel approximately 20–25%.

Nice To Haves

Background in agriculture, livestock, farm and ranch retail, outdoor or equipment brands, or hands-on ranch experience.
Knowledge of electric fencing, rotational grazing, or livestock water systems.
Experience launching private-label or house brands sourced overseas.
Experience with Amazon Seller Central or Walmart Marketplace product content.
Familiarity with the Canadian and American agricultural markets and grazing funding programs.
Experience building with no-code or low-code and AI tools, such as Claude, ChatGPT, Zapier, n8n, simple scripts, or custom GPTs/Projects.
Design and video skills, including use of AI-assisted creative tools to create assets without waiting on an agency.

Responsibilities

Define and maintain the positioning, audiences, price ladder, and SKU allocation for the PowerFlex and EverGraze product lines.
Integrate Range Ward and RanchFlow into the PowerFlex family through consistent naming, packaging, messaging, and site experience.
Write and maintain messaging guides, value propositions, and competitive battlecards for each product line.
Plan and execute go-to-market launches for new SKUs and product-line extensions, from naming and pricing input through launch-day assets.
Partner with purchasing and sourcing on product specifications, packaging copy, inserts, and compliance labeling for globally sourced products.
Set launch goals and report results at 30, 90, and 180 days.
Own product detail page content on powerflexfence.com, including copy, specification tables, comparison charts, photography briefs, and video.
Develop product content for Amazon, Walmart, and other marketplaces as those channels expand.
Create educational content such as fence-building guides, energizer-sizing tools, and grazing-system how-tos that support ranchers and organic search.
Create dealer kits, including sell sheets, catalogs, price-tier explainers, point-of-sale displays, and training decks.
Train sales teams and dealers on product positioning, competitive differences, and objection handling.
Support dealer recruitment in the United States and Canada with market-appropriate materials.
Regularly speak with ranchers, dealers, and customers at the Seymour store, and use their feedback to inform positioning and product input.
Track competitor pricing, launches, and promotions, and conduct win/loss reviews.
Use seasonal demand data to plan promotions, including campaigns to increase fall and winter revenue.
Build and document reusable AI workflows, including prompt libraries, content pipelines, and reporting automations.
Travel approximately 20–25% to dealers, trade shows, and ranches.