Marketing Manager Jobs

About The Position

Requirements

• At least 5 years of B2B marketing experience, ideally in ad tech, affiliate marketing, performance marketing, commerce, or the creator economy.
• Demonstrated track record of building and executing multi-channel lead and demand generation programs tied to pipeline and revenue.
• Experience owning campaigns end to end, including audience targeting, channel strategy, messaging, execution, measurement, and optimization.
• Strong understanding of the B2B marketing funnel, including lead capture, nurturing, qualification, conversion, and sales handoff.
• Experience managing marketing budgets and evaluating campaign performance using data and measurable business outcomes.
• Hands-on event marketing experience, including producing events and generating value from third-party conferences and trade shows.
• Experience developing go-to-market campaigns, sales enablement materials, and persuasive prospecting and client-facing content.
• Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical skills, including the ability to build funnel reports, interpret attribution, and turn results into actionable decisions.
• Experience working cross-functionally, influencing senior stakeholders, and mentoring junior team members.
• Ability to manage competing priorities, make sound decisions, and adapt quickly in a changing environment.

Nice To Haves

• Experience marketing to publishers, shopping platforms, creators, affiliate partners, or brand-side social and influencer marketing teams.
• Familiarity with creator categories beyond beauty and luxury.
• Experience in ad tech, affiliate commerce, performance-based marketing, or creator monetization.

Responsibilities

• Build and execute a scalable, multi-channel B2B lead and demand generation engine to increase awareness, attract target audiences, and generate qualified leads and pipeline.
• Develop campaign strategies based on target audiences, business priorities, channel performance, and revenue goals.
• Plan and execute campaigns through channels such as email, LinkedIn, paid media, content, webinars, and other acquisition opportunities.
• Own the lead generation process from audience targeting and campaign messaging through lead capture, nurturing, qualification, and handoff to Commercial teams.
• Develop prospecting content, including email sequences, LinkedIn outreach, and campaign messaging, to drive engagement and conversion.
• Experiment with channels, targeting strategies, and campaign approaches to expand reach, improve lead quality, and reduce acquisition costs.
• Partner with Commercial teams to align marketing programs with sales priorities, target accounts, and pipeline goals.
• Measure campaign effectiveness using lead volume and quality, conversion rates, cost per lead, pipeline contribution, and revenue impact.
• Develop and execute go-to-market marketing strategies for ShopYourLikes and Howl to build awareness, establish credibility, and support business growth.
• Create targeted programs to attract creators and strengthen the platforms’ position in creator commerce.
• Identify relevant audiences, industry trends, and opportunities to differentiate the platforms.
• Partner with Commercial, Product Marketing, and Insights teams on messaging, campaigns, and market-facing initiatives.
• Lead strategy and execution for the flagship client event, including planning, promotion, audience engagement, and follow-up.
• Evaluate and manage participation in third-party conferences, trade shows, and industry events.
• Set event objectives and track audience engagement, lead generation, relationship development, and commercial opportunities.
• Manage event budgets, timelines, vendors, and cross-functional coordination.
• Develop sales collateral, presentations, campaign materials, and client-facing messaging that communicate the company’s value proposition and industry insights.
• Partner with Commercial and Account Management teams to identify sales challenges and create marketing resources that support prospect engagement and conversion.
• Translate market insights, performance data, and business priorities into content for prospective and existing partners.
• Support coordinated marketing and sales outreach to improve engagement and advance opportunities.
• Monitor funnel performance, campaign attribution, lead quality, and pipeline contribution to identify improvement opportunities.
• Manage program budgets, track spending against results, and recommend performance-based adjustments.
• Partner with relevant teams to improve CRM processes, marketing automation, campaign tracking, reporting, and attribution.
• Establish repeatable processes that improve campaign execution, measurement, and scalability.
• Mentor junior team members, review their work, and help establish effective processes and high execution standards.
• Collaborate with senior stakeholders and cross-functional teams to prioritize initiatives and drive results.
• Identify opportunities to improve marketing programs, introduce new approaches, and strengthen team effectiveness.

Benefits

• Flexible time off
• Paid holidays
• Competitive compensation
• Team events
• Medical, dental, and vision health care plans
• 401(k) matching
• Life insurance, including basic, voluntary, and AD&D coverage
• Long-term and short-term disability coverage
• Maternity, paternity, and medical paid leave benefits
• Flexible work schedules
• Wellness resources
• Equity
• Commission
• Hybrid schedule