Marketing Manager

Willdan•Madison, WI

3d•$60,000 - $70,000

About The Position

The Marketing Manager owns marketing strategy for utility energy efficiency programs, helping developers, building owners, and design teams understand program offerings and take action. Working with the Program Manager and utility client, the role uses digital marketing, content, and storytelling to build awareness and demand for energy-efficient commercial, industrial, and multifamily buildings. The Marketing Manager works closely with the Outreach team, which converts demand into program participation. The role sets marketing strategy and metrics, maintains high standards for accuracy and brand consistency, and aims to strengthen utility client confidence while measurably improving program enrollment, energy savings, and carbon emissions reduction. It requires strategic judgment, data-informed decision-making, autonomy, attention to detail, relationship-building, and adaptability. The position is responsible for marketing plans, campaigns, events, partnerships, budgets, communications, materials, performance measurement, and collaboration with outreach teams, colleagues, program leadership, and utility clients. Occasional travel is expected.

Requirements

Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, Advertising, or a related field.
At least 3 years of marketing experience, ideally in clean energy, utility programs, or mission-driven organizations.
Proven success in campaign development, market engagement, and stakeholder communications, including identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Above-average verbal and written communication skills, outstanding copywriting and proofreading skills, and ability to communicate complex ideas to all organizational levels, including executive management.
Firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
Proficiency with tools such as HubSpot or similar CRM platforms, analytics dashboards, Microsoft Office Suite, and digital collaboration platforms.
Strong project management and facilitation skills, including moving tasks and deliverables from start to finish efficiently and meeting or beating deadlines.
Experience with performance tracking and partnership development.
Ability to form and maintain positive relationships with clients, customers, and prospective partners.
Willingness to travel occasionally.

Nice To Haves

Knowledge of building science, sustainable design, energy efficiency, or construction trades.
Familiarity with local, state, and federal energy efficiency policies.
Graphic design skills.
Qualitative research skills.

Responsibilities

Evaluate and establish the program marketing plan and strategy with the Program Manager, based on utility client priorities.
Set goals and KPIs, plan promotional presentations, maintain the marketing calendar, and align marketing and outreach strategies with Program Managers and Regional Outreach Managers.
Set event and sponsorship strategy, prioritize conferences, trade shows, and expos, define goals, and measure results; the Events & Partnerships Coordinator leads planning and execution.
Identify partnerships with community-based organizations and industry groups to extend program visibility.
Research market trends, the competitive landscape, and customer behavior, and turn findings into marketing plans and recommendations.
Develop and manage marketing budgets and monitor actual results against plans and forecasts.
Develop and run campaigns across email, social media, print, websites, and advertising for developers, building owners, and design teams.
Create, proofread, and edit copy across channels, maintaining a consistent voice aligned with Willdan style and utility client brand guidelines.
Keep sales and program materials current and accurate, coordinate new materials as program requirements evolve, and ensure materials are accessible, with multilingual versions where needed.
Develop case studies and success stories with workforce, service provider, and technical teams.
Use analytics to measure campaign performance, audit work against program goals and compliance standards, and recommend improvements to effectiveness and pipeline quality.
Keep the Outreach team informed about campaign audiences, timing, and messaging, and provide materials to follow up with interested prospects.
Work with other marketing team members on shared projects and lead internal training on marketing best practices.
Present marketing findings, progress, and recommendations to program leadership and utility clients.