Marketing Manager

Southstate Bank • Va, NC

3d

About The Position

A Marketing Manager develops, executes, and optimizes multi-channel marketing strategies to drive awareness, customer acquisition, and revenue growth. The role oversees campaign planning, content development, analytics, and cross-functional coordination to align marketing initiatives with business objectives.

The Marketing Manager serves as the primary marketing lead and strategic partner for assigned Lines of Business (LOBs), aligning marketing efforts with business goals and priorities. The role owns marketing strategy and planning, provides direction and prioritization to Marketing Specialists and vendors, oversees budgets, and coordinates with LOB leaders, the broader MarCom team, and external partners. The manager makes decisions about timing and escalation when constraints arise and flags risks, dependencies, or gaps to the Marketing Leadership Team. The role also proactively collaborates with LOB leaders on strategic planning and roadmap items, involving Executive MarCom leadership when needed.

The position requires a bachelor’s degree in a related field and 7–10 years of marketing experience. Financial marketing experience is preferred. Work environment details depend on whether the position reports to a company location or is remote or hybrid; the posting does not specify which arrangement applies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7–10 years of marketing experience.
• Proven track record of successful marketing campaign planning and execution.
• Strong understanding of digital marketing channels, including social media, email marketing, and SEO/GEO.
• Ability to write and edit marketing content.
• Familiarity with A/B testing, attribution models, and funnel analytics.
• Budget management experience.
• Ability to think strategically and creatively.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Ability to work collaboratively and lead a team in a fast-paced environment.

Nice To Haves

• Financial marketing experience.

Responsibilities

• Serve as the primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing efforts to business goals and priorities using creative briefs.
• Own marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition.
• Lead cross-functional coordination with LOB leaders, the greater MarCom team, and external partners to ensure cohesive execution.
• Provide direction and prioritization to Marketing Specialists and vendors, ensuring work is appropriately scoped and aligned to objectives.
• Maintain budget oversight and accountability, including forecasting, allocation, approvals, and performance tracking.
• Make final decisions on considerations, timing, and escalation when constraints arise.
• Flag risks, dependencies, or gaps to the Marketing Leadership Team to support proactive decision-making.
• Proactively collaborate with LOB leaders on strategic planning and roadmap items, involving Executive MarCom leadership when necessary for in-person meetings.
• Take ownership of tasks and challenges encountered in operating the assigned position.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager