Senior Marketing Manager

Impact Genome•Washington, DC

3d•$125,000 - $140,000•Hybrid

About The Position

Impact Genome is hiring its first marketing professional to build and own marketing end to end across its Mission Measurement and Impact Genome brands. The role focuses on lead generation, especially reaching senior decision-makers at federal agencies and Fortune 250 companies. The marketing manager will develop the marketing vision and execute campaigns, content, design, events, and website work, with a strong public-sector orientation and marketing to corporate audiences as well. The position is based in Washington, DC, and candidates must live in or near DC. It is remote to start and is expected to move to in-person work in 2027. The role reports to the COO and offers direct access to leadership and autonomy to build marketing from the ground up.

Requirements

At least 5 years of B2B marketing experience, including marketing to US federal agencies.
Personally written, designed, and launched campaigns.
Knowledge of the federal landscape in Washington, DC, including key agencies, conferences, and how federal buyers find and evaluate partners.
Ability to create substantive content for senior leaders.
Ability to design marketing materials, including graphics, one-pagers, and slide decks.
Hands-on conference-planning experience.
Knowledge of SEO and interest in how buyers use AI to search.
Initiative, ownership of work, and ability to meet deadlines in a fast-paced environment.
Enthusiasm for the company’s values: passion for social impact, rigor, relatability, agility, a commercial mindset, and challenging convention.
Must live in or near Washington, DC.
Must be legally authorized to work in the United States; visa sponsorship is unavailable.

Nice To Haves

Experience with AEO (AI engine optimization).

Responsibilities

Plan and run targeted campaigns for the top 500 prospects, including LinkedIn marketing, hosted webinars, and thought leadership.
Write original articles, posts, and campaign copy; edit and package content from the CEO and internal subject-matter experts.
Build, track, and improve AI search visibility so the company’s brands appear in AI-generated answers.
Own and optimize the website, including content, search and AI visibility, and performance tracking.
Develop a conference strategy, secure speaking opportunities, and manage conference logistics.
Design and host Washington, DC-based convenings for federal decision-makers.