Marketing Manager - Sunvalley Shopping Center

Spinoso Real Estate Gro•Concord, CA

2d•$0 - $70,000

About The Position

The Marketing Manager is responsible for conceptualizing, directing, and implementing a strategic marketing plan for a regional shopping center, aligned with the property’s business goals, budget, portfolio guidelines, and long-term vision. The position aims to increase center foot traffic, sales productivity, and retention, and to positively position the center and company in the marketplace and shopping center industry. The Marketing Manager communicates with consumers through appropriate channels and works collaboratively with the General Manager and Corporate Marketing Team. The role manages the center’s social media presence, including content style and brand voice, posting strategy, property information, partner tagging, direct messages, tenant promotion, and analytics. It also develops annual marketing plans and plans, coordinates, executes, and hosts center events and community relations activations, integrating these activities with social media and community needs. The Marketing Manager works with the General Manager on annual budgets and reforecasts, prepares email and SMS communications, coordinates market-appropriate media and advertising, and manages publicity plans and approved press releases. The position also develops tenant and community relationships, supports tenant sales through promotional opportunities, and provides market and tenant knowledge to leasing representatives.

Requirements

At least an associate degree in marketing; a bachelor’s degree, preferably in marketing, from a four-year college or university is preferred.
Three years of related marketing experience in a relevant field.
Excellent verbal and written communication skills.
Intermediate to excellent math skills and analytical ability.
Ability to work in a team-oriented environment.
Ability to work in a fast-paced environment and meet frequent deadlines.
Demonstrated organizational skills.
Intermediate to expert ability with Microsoft Office, including Word and Excel, and other software programs.
Intermediate to expert ability using various social media platforms.
Intermediate ability using website content management systems.
Ability to use content creation tools such as Canva, iMovie, Clips, or Adobe SparkPost.
Ability to meet the described physical demands, with reasonable accommodations where applicable.

Nice To Haves

Bachelor’s degree, preferably in marketing, from a four-year college or university.

Responsibilities

Conceptualize, direct, and implement a strategic marketing plan aligned with property business goals, long-term vision, budget, and portfolio guidelines.
Manage the center’s social media accounts, including daily account management, brand image and voice, content creation, posting schedules, property information, partner tagging, and timely responses to direct messages.
Select tenants for promotion strategically and review social media analytics to shape future content.
Develop an annual property marketing plan with the General Manager and Field Marketing Manager, keeping the plan current as circumstances change.
Develop, plan, coordinate, execute, and host center events and activations intended to increase traffic, sales, social media engagement, and center awareness.
Plan and execute community relations events, network with community leaders and institutions, and identify events suited to community needs.
Integrate event plans with social media and coordinate with other management team members when events require cross-functional support.
Prepare, review, and analyze the annual budget with the General Manager; manage reforecasts and ensure the budget aligns with events.
Prepare and distribute center email and SMS communications on a weekly or bi-weekly basis using the portfolio-specific program.
Plan and execute other market-appropriate media, including radio and digital advertising.
Manage center communications and updates, including hours, tenant updates, job postings, and events.
Develop and manage an annual publicity plan, prepare and distribute approved press releases, and handle media inquiries in accordance with company policy.
Establish and maintain tenant relationships by advising tenants on sales productivity, involving them in the center marketing plan, and providing exposure for tenant events and promotions.
Establish community partnerships that enhance center awareness and traffic.
Understand market-area competition and retail destinations and provide market knowledge and merchant tours to leasing representatives as needed.
Understand tenant sales and macro- and micro-level trends.
Offer advertising solutions to tenants, including RMU displays, mall signage, social media promotions, and event partnerships.